MSP Marketing: Benefits of a Vertical Focus

MSP marketingA vertical focus is an MSP marketing strategy used by a variety of companies that enable them to reach new clients and grow their consumer base. The vertical focus strategy simply means the ability to increase revenue while also decreasing costs. Managed service providers that use this marketing approach can limit costs while remaining profitable. Here are a few more ways that an MSP can benefit with the utilization of this marketing strategy:


Are you looking for ways to be more effective and to increase efficiency? As you know, companies are always looking for marketing strategies that are efficient and can have an impact on a variety of consumers. Using the vertical strategy can enable your business to establish your brand and be more recognizable to a wider range of customers. With higher brand recognition, clients are more likely to recommend your services and you will become much more accessible; thus, creating an effective MSP marketing strategy that enables you to grow your consumer base continually.

Lower Costs

Are you looking for ways to lower costs and increase your market value? An effective marketing strategy results in better efficiency and cost reduction. As you know, limiting costs is a crucial step for any MSP to become successful in today’s competitive IT environment. A vertical strategy helps your company to remain focus while you increase revenue and lower costs with each sales transaction. Over time, you will notice a significant decrease in expenses with the use of the vertical sales strategy.

Target Specific Consumers

The use of email marketing is an excellent way to begin a vertical sales approach and target a broad range of potential clients. For example, you can target a specific customer demographic and build your sales strategy around that one specific group. Targeting a variety of clients will enable you to reach more clients at a much faster rate than other MSPs that do not take advantage of this marketing technique.

Gain Valuable Experience

Each successful or unsuccessful sales transactions gives you valuable experience that you can learn from to apply in the future. You will continue to have a better understanding of the product you offer while also learning about your consumer base. This experience and knowledge is an invaluable resource that offers immense benefits for your company. Learning about potential clients and specific industry techniques will benefit your company in a multitude of ways. Each successful transaction contributes to your base knowledge and will help you in future deals. On the other hand, an MSP that has no vertical focus severely limits their marketing strategy and is at a disadvantage compared to other IT companies.

Increase Industry Knowledge

Are you looking for ways to reach clients while also gaining valuable knowledge about your specific industry? As you become more familiar with the vertical focus technique, you will be able to grow your industry knowledge and use it for future references. For example, as your consumer base grows, you will be able to work much quicker and become more productive as you gain valuable experience working with a variety of clients.

As you can see, the use of the vertical strategy is an effective MSP marketing tool. Whether you are interested in increasing effectiveness, lowering costs, or providing better customer service, you can use this sales strategy in a variety of ways. Over time, you will realize the increased revenue and lower costs of operation. Start using these strategies today and begin experiencing the many benefits of a vertical sales strategy.

Jason Simons

Jason and his brother, Daniel Simons own and operate the 36 year-old managed services company in San Antonio, Houston and Austin. ICS is a second-generation company specializing in managed IT services company in San AntonioManaged IT Services, VoIP, Video and Cabling for businesses. Jason grew up in the technology sector working summers and weekends doing everything from cabling to installing phone systems and data networks. In 1997, Jason graduated from Texas A&M University with a Business Degree in Management. From there, he began working in at the IT Support Houston location for ICS as the Operations Manager, then the Sales Manager, the Branch Manager and in 2008 became a 50% owner and partner with Daniel Simons. Jason specializes in IT services that allow Houston businesses to operate more efficiently, effectively and in a secure manner. Jason is a business owner that understands how to leverage IT services to improve your San Antonio organization and is not just an IT consulting technician who is attempting to operate a business.. Jason and Daniel have a profound focus on customer service with the pride of a second-generation family owned business. With IT Support offices in San Antonio, Houston and Austin, the ICS team is positioned to provide the highest level of IT and VoIP services to your organization. Jason is passionate about implementing their core values to build one of the Leading IT companies in Houston and San Antonio !