Writing Content That Is Effective
If your MSP marketing strategy is to be effective, you’re going to need an approach to reaching clients which naturally draws them in. Following are seven characteristics which will help your blogs succeed:
1. Proper urgency
2. Entertainment value
3. That which is definitive
4. Write actionable content
5. Relevance that is combined
6. Content that is solution-based
7. A properly designed visual element
Blogs need to impress on the reader advantages of services in a way that answers the question: “Why now?” A good way to communicate this is obliquely. Perhaps describe a situation where an organization went through what many of your clients are likely to go through regarding Backup and Data Recovery (BDR). Crashes can happen unexpectedly even with the largest business. Cybercriminals are always looking for exploitable scenarios. In 2016, a Distributed Denial of Service (DDoS) attack perpetuated through third-party applications disabled most of the east coast. Those with emergency protocols fared better than those without. From here you could point out how, large or small, it’s easy to become afflicted by operationally compromising emergencies. That obliquely communicates the urgency of BDR services.
Be funny or have some interesting photographs, maybe even an educational video. Create content that’s aesthetically appealing mentally and visually. Find a way to draw the interest of potential clients through that which naturally thrills.
You are the expert in your subject. Whether you’re outsourcing blogs to professional agencies or writing them internally, the narrative must be one of definitive expertise. Come out and clearly say what you’re trying to. Consider your blogs in some respects resources for existing and future clients. If you’re being definitive in this way, you’ll foster trust.
Your MSP marketing efforts should always strive to produce that on which a potential customer can directly act. Links, phone numbers, information pertaining to consultation solutions— these should be at the very least hinted at in your content. But there’s more to actionable writing than simply obtaining your services. You want to be a resource. Your content should help clients fix what they’re trying to fix. That’s one of many reasons they’re out searching for information: they’ve got a problem. Give them a solution they can act on.
Analogy and metaphor are excellent tools of communication. You can kill two birds with one stone by using these techniques in your content: you can communicate to the client and entice them aesthetically.
Ensure you don’t bombard readers with information pertaining to the acquisitions of products and services. It was alluded to earlier, but you want to help your clients fix things, not inundate them with advertisement. It should be there, but not in an overbearing way.
The Visual Element
It’s not just about videos, pictures, and graphics. The visual also concerns paragraphs, headers, bullet lists, and sentence structure. Make your blog visually appealing, and digestible. Too long or too short paragraphs can dissuade reading. You’re looking for something in the middle, on average.
MSP marketing through MSP SEO Factory is designed by industry professionals who understand these characteristics of successful blogs and additionally understand the market MSPs are aiming for. Contact us for solutions to optimize your online marketing exploits.