IT marketing can’t focus merely on advertisements which are pictorial or have some catchy slogan. The world has a digital edge overcoming shotgun advertising approaches defining older marketing campaigns.
What is a “shotgun” approach?
With a shotgun, there are many little BBs that make a kind of death cloud which expands with distance. If you’re aiming at geese, you’re more likely to hit one because this cloud of BBs includes a larger area than a single bullet would. To extend the analogy, it’s like the birds all figured out the effective range of an antiquated 20th-century marketing shotgun through the Internet and now won’t fly unless there is no danger. You need a precision marketing tool and this is what a blog on your website represents. The marketing bullet goes home because the target comes to you— at least, if you’ve properly researched your topic and have designed content which compliments your target audience.
Five benefits that will result from a targeted marketing campaign which includes on-site content include:
1. Increased traffic from search engines
2. More humanity defining your brand
3. Strengthened foundation for social media marketing endeavors
4. Increased industry authority defining your MSP
5. Conversion rate increase
IT marketing which knows its target market and provides content that will naturally top SERPs when a potential client does a search will lead those customers to your site. Instead of spam, email marketing, or brash pop-ups, the client simply looks what they’re looking for and finds it. But to get to the top of a given SERP often requires professional assistance. Otherwise, you’ll be courting a trial-and-error approach. Finding marketers who understand this will definitely help you.
Blogs have a formalized informal nature— that sounds dichotomous, but consider this: a blog doesn’t have to be as formal as a piece of technical writing, but it can impart the same kind of information. While the “folksy” or “colloquial” nature of your writing will differ depending on your target client, you’ve got more freedom. You can display that side of your business which is personal and put a face to your brand which helps it stand out above faceless competitors.
Strengthen Social Media Marketing
Social media marketing needs to go somewhere. A post that has no links or anything else which will direct a client to your site isn’t going to do much good. If the social media marketing strategy funnels clients to a blog which endears your brand to them, they’re more likely to follow through and choose you.
The more blogs you do, the more people are funneled to your site, and the more presence you have online. Increased presence equates to increased authority on the web. People go with that which they trust, and it’s easier to trust something that has already been seen multiple times— which blog posts properly designed are.
A targeted blog post funneled via social media, and part of an expansive campaign establishing authority, will come across very human and yield increased conversion.
Expanding Your Brand
IT marketing through MSP SEO Factory specializes in marketing for tech companies. Contact us for blogs and other content solutions which are specifically designed to increase conversion rates, authority, social media presence, perceived humanity, and site traffic.
About our Contributor
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients.
He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is ‘Stratospheric Marketing Secrets’