Your MSP marketing is a critical component of your business. You need to let your prospective customers know who you are and how you can help them. Flyers can be used to support a solid marketing plan, but there are some things to consider before you race out to the printer:
Have the Right Content
Designing flyers has a certain balance to it. On the one hand, you need to ensure that you are conveying the right details to your prospective customers. However, an overcrowded flyer is not going to be read. White space— the blank part that doesn’t have any text— allows a prospect to scan your marketing material easily. Having enough white space is critical; otherwise, it will be too hard to read and your painstakingly prepared material just ends up in the garbage.
You do need to make sure you have a message and a goal in your marketing material. Think hard about what information you are trying to send to your customer, as this message needs to be clearly articulated. Also be sure to include details about your company. Contact information is critical for a successful flyer design and a call to action (CTA) guiding your prospect to contact you is also necessary.
If you are uncertain about your flyers content, try the three-second test. Take a draft copy of your flyer and give it to someone. In three seconds, they should be able to find out the company name, the specific message of the flyer, and the call to action. If they can’t, there is too much irrelevant information.
Make It Stand Out
People are constantly bombarded with advertising materials. Your flyer needs to grab their attention and keep it. The proper use of white space is one of the keys to keeping their attention, but you need to get them to focus on your flyer first. The eye catching design of your flyer is an important piece of your MSP marketing.
The first thing to consider when catching a client’s attention is the color. Bright colors are going to bring in more focus than drab and boring colors like beige or white. You need to have something different to make it more appealing. Consider during your design the readability of your text. Not all background and text colors work well together, and hard-to-read messages aren’t going to convey the right information.
Graphics are another way to catch someone’s eye. Remember: one amazing and notable graphic is more impactful than a bunch of little pieces. Graphics also take away from white space, so ensure you are not adding too much to your flyer design. You also need to ensure that graphics are not distracting from the message. Using boxes and contrasting colors increase the likelihood that your flyer is read.
Getting people to your website is part of a successful MSP marketing strategy. The use of flyers can help drive more visitors to your website. At MSP SEO Factory, we have the tools and strategies you need to make the most of your marketing budget. To learn more, contact us today.