Do You Believe That Hearing an IT Marketing Message Once Is Enough and Twice Is Too Many?

IT MarketingLucky Number Seven

IT marketing has many statistical relationships which inform successful client acquisition and lead generation. As a matter of fact, this may seem slightly abstract, but there are some substantial numerical relationships which define reality and often go overlooked.

For example, did you know that the Fibonacci Sequence was derived from that mathematician observing rabbit mating patterns? If you’re unfamiliar with it, it’s basically a 3:5 ratio. The sequence goes like this: 1, 1, 2, 3, 5, 8, etc. Basically, the next number is made from the product of the previous two. One and one is two, two and one is three, three and two is five. This ratio defines the shape of your computer monitor— it’s not an exact square, it’s at a 3:5 ratio. Also, you have the same sequence existing in nature. Golden spirals, the pattern of branches on trees, the aforementioned rabbits— all are examples of Fibonacci ratios. It’s only sensible that certain numerical relationships of this kind should additionally exist in marketing. It turns out that is definitely the case.

The most successful way to impact potential clients is with multiple contacts. That is to say: unsecured customers must see your marketing materials at least seven times before they close. Certainly, this isn’t a “hard and fast” rule, but it is one which generally describes the marketplace. There are several reasons why it takes multiple IT marketing contacts to secure a conversion, as well. These include:

• Too much exterior information: noise
• Need
• Price concerns
• Trust

Looking More Closely

Today’s fast-paced world is continuously bombarding people with advertisement. It’s not enough to be noticed anymore. Today, you need to truly touch someone. You’ve got to get into their head at least seven times. See, there is so much noise out there— from smartphones, radios, movies, television, magazines, and the Internet— that people have learned to tune out that which doesn’t directly apply to them. They’re likely to go online, conduct a search, and proceed from there.

You need to have content which appears the moment they conduct a search, and invites them to read it— this is truly “touching” potential clients, but that’s not enough. You’re going to need to do that multiple times, because oftentimes, the issue of client need additionally influences acquisition decisions. If the client doesn’t need what you’ve got— or doesn’t perceive that they need it— they’re less likely to buy. What this means is you want to incorporate the reasons clients benefit from your services right into the content you’re using to “touch” them.

The next thing you’re going to encounter is price concerns. Nobody wants to spend money if they don’t have to. You need to demonstrate value with your content such that clients see spending money with you will actually save them in the long run. But for them to believe you, they have to trust you and that’s something hard to manufacture.

Touching Clients Regularly and Successfully

One of the best ways to facilitate trust is through IT marketing which continuously provides content chock-full of factual, useful information. At MSP SEO Factory, we can help get just this kind of content in front of multiple potential clients multiple times for the securing of a sale. Contact us to impact your clients enough that sales result and continuous clients remain.


David Walter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 17 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is Stratospheric Lead Generation Secrets.