IT content marketing has moved beyond the theoretical and is now statistically vetted as an effective marketing tool. In a recent survey conducted among B2B marketers, a resounding 97% reported success with content marketing. Those numbers break down like this: approximately 3% of marketers found content marketing to be extremely successful. Around 19% found it to be very successful, 53% found it moderately successful, 22% said it was minimally successful, and 3% found no success whatsoever.
It’s easy to see that some saw better results with content marketing, and there’s a reason why. You’ve likely heard the saying: “You get out what you put in.” It’s the same with content marketing. If you hire a conventional marketer who has no experience with content marketing at all to conduct a campaign, they’re going to be “reinventing the wheel.” As a result, they’re not really going to know how to approach the issue. They’ll likely post a few articles on a personal blog, see no immediate result, and be part of the unsuccessful 3%.
If you want to have successful content marketing, you’ve got to learn from those who have gone before. To that end, you want to employ certain IT content marketing tactics which are known to be successful. Aspects of successful content marketing include:
• Deft strategy and quality content
• Proper content distribution
• Increased time on content marketing solutions
• Quantifying results
Deft Strategy and Quality Content
It doesn’t make any sense to just throw content at an Internet wall and hope it sticks. You want to take aim and throw it at a portion of the net where it’s most likely to be noticed. And if you want it to stick, there must be quality in the adhesive you use. Beyond the analogy, what you’re looking at here is a marketing campaign which is thought out beforehand and features data which will be of interest to prospective B2B clients.
Proper Content Distribution
Part of your strategy must be getting your data in front of people. You want to use social media, guest blogs, on-site blogs, comment sections on blogs which feature information congruent to your business’s offerings, and other such distribution strategies. The best way to achieve maximum impact is to use the information made available to you by professional content marketing agencies.
Increased Time on Content Marketing Solutions
You’re going to need regular blog updates. If you can manage to produce a 250-to-500-word blog every day, you’re likely going to see success with greater expedience. The more prevalent your blog is, the more visible it is. The more visible it is, the more clients you source. Increased visibility requires time spent marketing.
You don’t want to spin your wheels unnecessarily on content marketing practices that are ineffective. You’ll want to keep numbers on views and structure your content efficiently such that it reaches the most people effectively, and isn’t sitting in a digital vacuum.
About our Contributor
Nathan Rizzo is Vice President of Rx Technology providing Technology Construction and IT Support with Headquarters in San Antonio, Texas. Nathan served as the Director of Business Development before spearheading the Managed Service Provider team in San Antonio which has turned Rx Technology into one of the premier IT Services firms in San Antonio that provides state-of-the-art cyber security in San Antonio and Texas.
Nathan received his M.B.A. in 2009 from the University of Dallas. Prior to joining Rx Technology, Nathan worked as a managed it services specialist in San Antonio delivering a wide range of offerings for litigation and internal investigations, in addition to government and regulatory requests. He has also been a partner in an interactive web marketing firm.
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