Things Your IT Services Marketing Team Wants as Employees

IT services marketingFirms offering IT services marketing are no different than any other businesses. They also have employees— mostly tech experts— to think about, and if you’re one of these IT providers, you must be constantly trying to figure out what your employees desire. Those who offer their current employees extensive benefits, considerable compensation, far-reaching privileges, and other forms of recognition/appreciation will inevitably attract more clients, since a happy and well-functioning workforce translates to more customer acquisition. Furthermore, these forms of compensation (you can learn more here regarding this particular topic) might help the organization retain those employees.

Now, the question begs: what do employees really want? The answer isn’t as clear-cut as most expect. For example, millennials tend to desire different things than baby boomers. Some prefer autonomy, while others desire frequent group outings with co-workers. Let’s take a look at some of the most important forms of positive reinforcement for employees in 2017:


There’s a general movement away from restrictive rules and other forms of restrictions. In particular, millennials dislike an abundance of rules. Today’s workers prefer to work in their own manner, whether it’s early in the morning, late at night, from a coffee shop, or at home. The traditional 9-5 work schedule is no long necessary, thanks to the rise of the Internet. As an IT services company, you should know by now that a remote work option is best for employees that crave flexibility.

Furthermore, craft flexible vacation and scheduling policies so workers don’t feel as though there’s no wiggle room in terms of when and how work gets done. In a nutshell, contemporary employees demand the freedom to work in the manner they desire and when they desire.

Fun, Fun and More Fun!

If your workplace is drab and uneventful, some employees might jump ship for a work environment that is more interesting. This is especially true of younger workers. So, host an occasional workplace party. Have contests. Embrace the gamification of work. Allow your tech team to participate in a monthly potluck lunch. Take them out for an afternoon of laser tag, video gaming, massages, etc. It will also help to implement an on-site workout facility, concierge services, and other amenities to encourage employees to spend more time in the office.

Employees Love Technology

Just about everyone is infatuated with the latest technological innovations. It seems like everyone is on their smartphone, tablet, or laptop these days. Adopt a BYOD (bring your own device) policy so employees can use their mobile computing device while at work. Allowing employees to bring their smartphone, tablet, or laptop to work provides them with the opportunity to use their selected apps, including software tools on the cloud that boost productivity.

Furthermore, a BYOD policy allows employees to engage in social media. Though this might sound a bit like self-sabotage from the organization’s perspective, high-quality employees are able to keep their personal web use in proper proportion to the time spent on work. Keep in mind that if you institute a policy that bans personal devices, employees will eventually find a way to access those devices, whether it’s in the bathroom, on breaks, in the supply closet etc.

However, you should also be the first to know that the BYOD strategy can be quite risky, since you’re in the IT business. Implementing a safe and secure solution to protect your firm from cyberattacks that may come from BYOD is always a great plan.

Show Your Appreciation

Modern day workers are certainly motivated by money. However, most employees are looking for something beyond a lofty salary. Whether it’s the opportunity to complete a meaningful work, obtaining credit for a job well done, or another form of positive reinforcement, a reward beyond financial compensation is necessary. It could be something as simple as an afternoon outing with co-workers at an arcade, or a pizza party in the office.

Increased Autonomy

Successful employees deserve the chance to function without extensive oversight and direction. True rainmakers desire autonomy. Let your tech team work in the manner that suits them best. Don’t micromanage every detail of their work. Let them find their own way to a certain extent and your retention rate will soar.


As an IT services provider, your job is to give exemplary tech solutions to your clients. However, you must also consider your employees and treat them with as much care and attention as you do with your customers. Remember: your tech team is just like any other group of employees in a small or medium-sized business— they need assurance, incentives, and positive reinforcement so they can work on your clients’ IT problems with a smile. After all, employees give their best work when they’re fulfilled, and when this happens, you can count on great service delivery, as well as customer satisfaction.

The Contributor

Stefan an IT support provider in Knoxville that is actively involved in ministry at Friendsville United Methodist Church, and has a passion for people, technology, and finding ways to make the two work together.

He began providing computer support in 6th grade at Alcoa Middle School near Knoxville. He loved the responsibility, problem-solving skills, and the “Oh my gosh you fixed it!” reactions of my teachers. At 14 years of age, he was the youngest A+ Certified Technician in the state of Tennessee at the time (unofficially). He graduated Magna Cum Laude from UT’s College of Business Administration with a degree in Enterprise Management with a Dual Concentration in Information Management (it’s rather unfortunate that my diploma only says, “Business Administration”).

Upon graduation, I decided to start providing computer repair and managed IT services to home users and small businesses in Knoxville, Maryville TN, Oak Ridge TN and Alcoa TN under the name “SJW Tech Services” (my initials). A Year later he closed his business and went to work for ETHP and While there, I learned techie things like segregating data using VLANs, VoIP systems, multiple DHCP scopes, and Active Directory/Microsoft Exchange implementations; but I also learned intangible ideas like the need for a good business culture and etiquette, and the importance of friendships and relationships.

In January of 2011, I left ETHP in January of 2011 to restart His Knoxville IT support venture and now has the confidence, ability and time to devote to building an IT Business – one that is not only technically sound, but is grounded in friendships and relationships. Helping business perform computer repair in Knoxville TN is one of his most favorite things he likes to do!