Use of effective Internet marketing tools has been at the forefront of the business landscape in the current world. For one to succeed in pushing their brands, products, or services to a certain level of success, effective use of the “search engine” is essential. Most online users use search engines when looking for products or seeking general information. Use of the right keywords that match your content means that your site is optimized and can show results when people search for those keywords or phrases. This form of IT marketing, however, isn’t easy. Choosing the right keywords is an art, which consists of knowing what people are looking for so that you can produce the right content, at the right time, through the right avenues.
Art of Keyword Selection
Many people have figured out that keyword selection is essential. Other than playing a crucial role in site design, they also have an important role in the building process. Numerous considerations come into play when picking the right keyword set. This is different from picking the highest volume of keywords and building a page for each one.
Here are a few things to consider:
What are the high volume keywords that relate to your site?
Which keywords are best for your site?
Is it possible to create compelling content related to your keywords?
Is your content unique?
Do you get top five first page ranking on search results after using the correct keyword selection, content development, and getting links to your site?
In IT marketing, keyword research should be the foundation on which your entire content creation should take place. Producing content without the right keywords is NOT the way to go. Right keywords can make or break a website.
Strategies for Keyword Research
Setting of keyword goals through website analysis
Identifying a list of keywords that you can relate your website with is the first step. Having a deep knowledge of what your blog entails and what you desire to achieve with it will only make the keyword selection easier.
Conduct a research on your audience
Assuming that what you’re searching for is also what your audience looks for will set you up for failure. Improving user experience through targeting the keywords, which are relevant to your blog, is essential. Irrelevant keywords to your site will only generate short-term traffic, which adds little value to your users.
Analyzing your competitors
It’s essential that you learn the kind of keywords that your competitors are using. This can be done by scanning your competitor’s site for their main keywords. Searching for your targeted keywords from the first five websites allows you to discover the effective keywords, which your main competitors use.
Use of keywords tools
Use of different keyword tools to finalize your keywords enables you to come up with a comprehensive list to expand your keyword list. Some of these tools are Google Keyword Planner and Keyword Spy, among others.
Keyword searching is an art, which takes skill and patience for successful IT marketing campaigns. Putting yourself in the shoes and having the mindset of your targeted viewers, particularly in how they choose words, when making online searches is very important.
About the Author
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business solutions for each client’s unique environment and needs.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.