Does your company help you get the leads you really need to make your business grow? Many MSP marketing companies tend to rely on old methods that used to work for their clients in the past, but that have recently become ineffective or even obsolete. This can lead you to chase after crumbs instead of hooking the big fish that will take your business to the next level. Do you feel like your company could be leading you astray? Read more to find out!
Why Traditional Marketing Efforts Don’t Work on Their Own
What avenues are your MSP marketing company pushing you toward? Are they recommending sending out bland postcards to advertise your services to local businesses or national industries? Are they telling you to get your salespeople on the phone to call potential prospects? Even worse, are they encouraging you to walk in the doors of local companies to try and shake hands and tell prospects about your services?
While these methods may have been effective 10 years ago, they now pale in comparison to new lead-generating techniques that can pinpoint those who have pain. When you have a system in place to target the right niche and find those who are looking for your services, you virtually eliminate the sales process and new clients practically fall into your lap. The same can’t be said for sending out a random mail or making a few phone calls that go straight to voice mail.
Why SEO Optimization is Crucial to Your Plan
It’s common knowledge that anyone hardly uses the phone book anymore to locate businesses with which they want to do business. However, many marketing firms haven’t implemented a system to account for where consumers are going to find the services they need.
Online searches are the most common way that your customers will find you, and if you’re not ranking for the right keywords, they’ll likely find your competitor instead. Your marketing team should help you devise a way to rank for the right words so that you’ll show up in your target market’s searches. This can be done through website optimization, a blogging strategy, and by keyword research and usage.
The Best Leads Should Come to You
The right marketing plan should bring leads right to your door. Inbound marketing is the newest trend for a reason— it delivers results. A full strategy includes a way to narrow your focus, target your niche, and deliver great content. This helps shine a light on those who truly need your services and are ready to make a decision. Isn’t that a lot more effective than knocking on the doors of random businesses who may or may not even be in the market for what you do?
Your MSP marketing team should be utilizing the latest and best strategies to help you narrow down your target audience and effectively target them. If they’re not using a strategy involving search engine optimization and inbound marketing, they’re effectively leaving you to chase after bread crumbs.
About the Author
Brent Whitfield is CEO of DCG Technical Solutions, providing IT support in the Los Angeles area since 1993. DCG exists to help clients choose, implement, and manage IT and cloud solutions that are cost effective and reliable. DCG’s pro-active approach to IT consulting in Los Angeles is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services that way. DCG was recognized among the Top 10 Fastest Growing IT Services Provider in North America and Los Angeles by MSP mentor. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business.