Every MSP business needs IT leads. But the question is how to uncover quality leads that can be converted into loyal paying customers. Getting likes on Facebook won’t suffice— the key is to obtain a steady stream of referrals that have an excellent chance to pan out into paying customers.
How to Achieve Your Target Growth Rate
The best way to grow your business is through referrals. Serving customers to the best of your ability will eventually result in such referrals. Satisfied customers spread the word about your services to others in their professional and personal circles. Don’t discount the potential of your existing network. From professional colleagues to those in your social circle, networking partners and beyond, just about everyone has the potential to help you in your quest for referrals.
The Leads You Need
An MSP business without leads will have a tough time keeping its doors open; it is important to entertain different avenues in order to get more leads for business continuity. Though an organization can stay in business by maintaining its current customer base, there’s no guarantee that those customers will stick around. New clients are necessary in order for the business to grow. Merely maintaining a presence on social media just won’t do it.
Every company needs to engage prospective clients in a meaningful manner. Engaged prospects are more inclined to pick up the phone and dial up your business. Even if you cold-call these prospects, engaging them will help close the deal. The end goal should be a continued growth of your portfolio by 20% per year.
Social Media Can Only Take You So Far
It’s awfully tempting to go “all in” on social media marketing. However, social media doesn’t always result in conversions. You can get all the “likes” in the world on Facebook, but it might not result in a sales boost. Social media will certainly get your name out there, but the challenge is in making a powerful impact on prospects that converts them into paying customers over the long haul. In the end, Facebook and other social media pushes will only take you so far.
Consider taking a break from your social media activity to determine if this inbound marketing method truly makes an impact. There’s a good chance you’ll find that reducing or halting your social media marketing doesn’t make a significant impact on prospect conversions.
Key in on Creating High-Quality Content
Content is also of the utmost importance. From search engine optimization (SEO) to social media, your website, blog posts, and even speaking engagements, touching base with target prospects is fundamental to your company’s success. Guest blog on industry-related websites. Publish articles in journals, magazines, newspapers, and other publications. Strive to develop the meaningful content of the highest quality and people will eventually respond.
Position your business as an authority and you’ll establish inroads with those who need your services. Insightful content creates a lasting impression that’ll linger in the prospect’s mind for the days and weeks to come. When a need arises, there’s a good chance that certain prospect will reach out to your business first as your content made a powerful impact.
When acquiring more leads for your MSP business, it’s important to always keep in mind that one method won’t get your business anywhere near the top. With patience, determination, a solid system, and lots of resources and tactics, you can achieve success and gain more valuable leads for your business.
About the Author
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to NYC small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT Support in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other IT support services Tekie Geek offers in NYC ranges from providing technical helpdesk support, computer support, and IT consulting. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.
Mike started with technology at a very young age and hasn’t slowed down since. He has served in the IT industry as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.