Your IT marketing provider needs to do more than merely get your website on the first page of search engine results. Though it certainly helps to have a high ranking, search volume is more important. What really matters is whether people are actually searching for the keywords your SEO content features or not. This is the type of content that spurs considerable search volume. In turn, search volume leads to the conversion of prospects into actual paying customers.
Don’t Fall for the Search Engine Rankings Trap
If your IT marketing provider is filling content with keywords to propel your website to the top of the results, there’s no guarantee that your target customers will actually click the link to your site. There’s no competition for keywords without search volume. As a result, it’s actually quite easy to reach the first page or two of the search engine results in due time— this is a tactic used by inferior marketing groups.
The problem with strictly relying on a high positioning within search engine results is that such ranking has little value. Sure, it will steer some people to your website, but if they don’t become paying customers, then there’s no point in working to achieve such high ranking. If people aren’t regularly searching for the keywords used to catapult your company to that high position, your search volume will be low. The result will be a decrease in visits by genuinely interested customers. Too many businesses are unaware of this fact. There’s a widespread assumption that all businesses need for an influx of visibility is to reach the top of the search engine rankings. In reality, this is only one piece of the inbound marketing puzzle. What matters the most is search volume.
The Right Keywords Lead to Search Volume
Your SEO-oriented online content should feature specific keywords that interest your target customers. These are the words and phrases that your target audience is most likely to search for when surfing the web. The links that these keywords lead to will bring your target customers to your website. This is much more meaningful than a high search engine ranking that yields some clicks by people who may or may not be truly interested in your company’s specific products and services. After all, the end goal is to attract those who are most interested in what you sell.
A Word About Keyword Rankings
Keyword rankings explain part of the success of SEO. These rankings must be analyzed along with metrics and site rankings to determine whether an SEO campaign is truly successful. But, what’s most important is pinpointing which exact keywords are commonly searched for by your business’s target customers. Once you list all the important keywords that your target customers are actually looking for, you can focus on them and work on optimizing them for all your site’s content.
Determining the Right Keywords
An IT marketing provider that has its finger on the pulse of target customers will generate content that lures them to your site. However, the same can’t be said about a site that ranks high on search engine results pages. After all, there’s no guarantee that prospects who see your website ranked toward the top of search engine results pages will actually click the link. Alternatively, if they typed in the words/phrases that your content features, they’re much more inclined to become paying customers across posterity.
DCG Technical Solutions
Los Angeles, CA
About the Arthor
Brent Whitfield is CEO of DCG Technical Solutions, Inc. providing IT Support in the Los Angeles area since 1993. DCG exists to contribute to the success of their clients’ small businesses by helping them monitor, manage, & optimize their mission-critical information technologies, with a top priority of solving IT problems as soon as they arise. They strive to help customers with their tech troubles, so they can get the most from their IT investments.
He started DCG as a results-oriented IT solutions company for small businesses in 1990, and built it into a company that was recognized among the Top 10 Fastest Growing MSPs in North America by MSP mentor. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business.