There is no question that partnering with an IT services marketing professional is a smart move. However, are they only focused on your short-term growth and development? Has the company representative ever asked you what your long-term growth and success goals are?
Now is the time to evaluate the quality of services being offered by your current provider?
Is Your Marketing Service Provider Only Focused on the Here and Now?
If you are unsure if your marketing professional is focused on the future, there are a few things to consider. An important consideration to make is if the marketing firm has discussed strategies for months or years down the road. If the marketing company is only focused on “right now,” you have to wonder — where does that leave you after you reach the current goals?
Types of Long Term Marketing Activities to Consider
Some of the most common long-term marketing goals that businesses have include establishing brand awareness and continuing to produce the desired results years down the road. If there are no long-term marketing strategies in place, then even short-term success is going to disappear at some point.
Where do you want your business to be in the next 10 years? What about the next 30 years? What types of initiatives are you taking now to ensure you can reach your future goals? Growing your business takes time, and you have to have a plan in place for every milestone or step along the way.
The good news is, with the right IT services marketing provider setting and even achieving these goals is much easier.
The Role of Search Engine Optimization
By now you understand that SEO efforts are not seen instantly. In fact, your hard work and endless efforts may take several months — or more — to see. However, this is crucial for your long-term success because organic search traffic is one of the best sources of B2B leads available. When you are partnered with an IT marketing firm that understands the importance of getting to know your audience and then optimizing your website for the phrases and keywords that a potential customer would use while searching online, the bigger chance you have of being found online.
This is true now, as well as down the road. If at any point in your campaign, your SEO efforts are reduced, the results of this are not going to appear right away; however, they can affect your long-term goals and efforts.
Creating a Plan for Ongoing Success
If you don’t know what to do now, there is no question that you need the services of a marketing professional. They can help with the creation of an effective plan that leads to ongoing success. If your IT marketing service provider has never asked you about your long term goals or what hurdles you need to overcome 5 or 10 years down the road, you may not have an ideal service provider. As a result, it is alikely time to find another service provider.
Find a vendor of IT services marketing that ensures your short and long term goals are addressed. When you accomplish this, you have the best possible chance of ongoing success. This is true for your business’s short-term goals, as well as their long-term goals. The ultimate goal of any business is to continue growing. The only way this is achieved is with an effective, customized marketing plan that takes into account your business’ goals and the challenges you face or may face in the future.
CTG Tech, LLC
About the author
Kevin Welch graduated from Texas Tech University in 2006 with a bachelor’s degree in marketing and has been working in the IT channel for 11 years. He is currently the Director of Marketing & Sales for CTG which is a managed IT services company that provides IT services in Dallas, Ft Worth, Arlington, and Amarillo. Kevin was instrumental in transitioning CTG’s business model from break-fix into an all-inclusive managed services offering. CTG pride themselves on hiring customer service oriented techs so they can deliver amazing IT support to their business clients. When Kevin is not working diligently for his clients he loves to spend time with his family and is an avid golfer. He also considers himself an outdoors-man who loves camping, fishing, and hunting.