Should MSP Marketing Consultants Utilize the Power of the Scorecard?

IT Support West Palm BeachMost people naturally want a return of investment for their company when they spend money on marketing. One of the most crucial aspects in gaining popularity is the ability to market yourself in a growing economy. However, that can prove difficult to accomplish independently, and that is where a managed service provider or MSP marketing can help. But, it is hard to gain something without providing something in return, so ensuring your company is a fit for this type of marketing is the first step to success.

The role of a managed service provider isn’t to hold hands with the client and do all the work. Its role is to manage the information provided to them by the client and in turn, help your company gain recognition, respect, and success. Much like Human Resources would deal with employees, we would intervene and meet with you, exchanging ideas and brainstorming to derive the best solution for both the success of your company and of ours. Your success would be largely graded via a scorecard with which we could potentially lower your grade if we feel you aren’t cooperating the adjustments. The score, A+ = good margin, strategic partnership, B = good opportunity, and C = good opportunity to exit, is an annual process used to ensure that you are pacing yourself with the ever-growing trends of MSP marketing.

Standing ground is a vital part of growing a business. We need to confirm that you’re as motivated and determined as we are in making a name for yourself. When we meet with you, we will determine if you are a proper fit, and if so, how will the partnership be mutually beneficial? If it’s concluded on the scorecard that you aren’t contributing as much as you’re expecting, ultimatums will be discussed; you will be accountable for your progress and digress.

For instance, IT sales letters are typically filled with technical jargon about what products or features a company can offer a customer, rather than explaining the benefits of their services to the prospective client. When writing to prospective clients, are you referring to monitoring and maintenance or are you explaining the benefits that service will bring to its clients, i.e. diminished frustration, increased uptime, better security, greater peace of mind for both the MSP marketing service providers and their customers, and how IT will help make them make more money? However, it doesn’t stop there. You need to continuously monitor your technique and fine tune it to see if you can improve your results. Not only is this recommended, it’s an absolute necessity.

About the Author

Nicholas Fortin
Nexxen Technologies, Inc.
West Palm Beach, FL

IT Support West Palm BeachNicholas Fortin is the President and Owner of Nexxen Technologies, Inc., which provides IT Support in West Palm Beach. With a wealth of experience in the IT industry and a very real sense of what it takes to run a successful business, he is the ideal person to help their clients achieve more through a more efficient use of technology. Nicholas is well versed in the management of computer networks, IT Infrastructure and Operations Services (IOS), as well as in IT security best practices, due diligence, PCI-DSS, SOX, and HIPAA compliance. Nicholas is justifiably proud of his ability to establish and maintain excellent working relationships, not only with their clients and vendors but with his co-workers too. Their 98% customer retention rate is a source of pride to everyone on the Nexxen Technologies, Inc. team too!