Should IT Providers Use Internet-Based Marketing Proposals?

Use The Technology Available

IT MarketingIT marketing stands to benefit substantially by using cutting edge technology that is readily available. One simple way to do this is sales proposals sent out via the Internet.

The Internet is everywhere today. From smartphones to tablets to laptops to desktops to thermostats, garage doors, window-blinds, light bulbs, vehicles, sprinklers, and more. The Internet of Things, (IoT) is everywhere, and finding unique ways to present your proposal can help you nab clients.

Increased Pool Of Potential Leads

The Internet reaches more people who could potentially retain your services than even the most well-attended convention. Ten thousand people in one place are going to provide fewer leads than ten million people within a hundred miles of you. The key is streamlining your services proposal so that it comes across so sleekly, it rivals a live presentation.

This can involve putting a little money into the proposal. Additionally, you’re going to want to conduct market research which identifies market needs, and those service options potential clients are most interested in. A good place to start is in necessary services, like data backup and recovery. From exigencies of operation that require system-taxing computer use to natural disasters and sabotage, your data will be under many regions of threat as your business marches onward. You can diminish the impact of these threats easily by having a backup and recovery solution. IT agencies require such measures as much as the clients they represent, and if your online proposal includes affordable backup and recovery options that are presented in a way which maximizes their value, you’re more likely to close on clients.

Making Your Online Proposal Entertaining

Use the rule of threes, mnemonic devices, and humor to sell your presentation. The rule of threes has been used here, where three methods of approach are presented to the reader. This, now, is functioning as a mnemonic device — it’s a mental reference point in this article itself. Kind of funny, isn’t it? No, but you were expecting that third point, and now you may chuckle to yourself a little, and if speaking of this specific blog post, reference it as the “funny rule of threes post”.

Mnemonic is too difficult a word to remember, but it has now been used three times in this writing alone, which means it will likely be more deftly cemented in your mind as you read. You might even find yourself sounding out the words as you go along because of the “Mn” together at the beginning. Interesting consonant arrangements like that have a way of sticking in the mind because they are seldom seen. Novelty is a big factor of effective presentation, and with the Internet, the opportunity to apply nigh-infinite novelty in your IT marketing techniques exist.

“This office will not tolerate redundancy in this office” is a quote that is inherently oxymoronic, but making fun of the thought behind it could score big.

There’s irony in the phrase, and it’s actually funny for several reasons. The obvious is the contradictory nature of the statement itself, but there’s a satirical underlining as well: many offices will directly do that which they advise their employees not to. Such a joke acts as a humorous metaphor for reality which takes the edge off, as it were. You can use the same kind of logical novelty when concocting your Internet presentation.

Additional Value

Give your online presentation more points of value. You want it SEO-optimized, but the idea here is to give your potential clients reasons to share your presentation that have nothing to do with the sales core itself. As an example, you could point out how making the switch to cloud managed services is a good move for the environment.

Reel in markets with environmental sympathies by starting the vid with a ten minute segment explaining the problem, and explaining where possible solutions could help diminish it. Then present cloud-computing technology as your solution. This reaches your audience at a cognitive and emotional level.

Choose other areas of focus for other demographics, but keep one thing in mind: there is a balance to be maintained. If you wait too long for the pitch, when it comes, it will be delegitimized. The Scientology cult did this hilariously by putting together a roughly 2-hour documentary against pharmaceuticals which is very compelling; right up until the point where they pitch Scientology to you, at which moment it becomes merely hilarious.

The Tools At Your Fingertips

Some techniques to apply once you put your presentation online include:

• Emphasizing necessary services
• Imbuing your proposal with entertainment value
• Adding additional value wherever possible
• Connecting with your audience
• Using mnemonics and the rule of threes

IT marketing that utilizes techniques like these to reach additional demographics has a high chance of effectivity.

Kevin Welch
CTG Tech, LLC
Arlington, TX

About the author

IT support ArlingtonKevin Welch graduated from Texas Tech University in 2006 with a bachelor’s degree in marketing and has been working in the IT channel for 11 years. He is currently the Director of Marketing & Sales for CTG which is a managed IT services company that provides IT services in Dallas, Ft Worth, Arlington and Amarillo. Kevin was instrumental into transitioning CTG’s business model from break-fix into an all-inclusive managed services offering. CTG pride themselves on hiring customer service oriented techs so they can deliver amazing IT services to their business clients. When Kevin is not working diligently for his clients he loves to spend time with his family and is an avid golfer. He also considers himself an outdoors man who loves camping, fishing and hunting.