Everyone in the MSP marketing field wants to know the secret to success. There’s no business that doesn’t benefit from strong SEO and search engine marketing due to the fact that these things are so strongly ingrained in our society now. Even if you’re successful without a powerful marketing strategy, you’re still missing out if you aren’t staying up-to-date with the latest trends in search marketing, and you might just be vulnerable to a younger company who will use those tools. It’s almost impossible to overstate the importance of good marketing no matter who you are, but what do you need for the best possible internet marketing strategy?
Practice Proper SEO
A cornerstone of any respectable MSP marketing plan is SEO. SEO stands for Search Engine Optimization, and it’s basically just the practice of shaping your site in a way that’s more appealing to search engines. In order to stay relevant in the modern world of always-connected smart devices, laptops, and desktops, even local businesses need an established online presence to stay afloat.
SEO covers a lot of detailed practices (many of which are related to what you’ll be seeing in this article), but one of the basics is in keyword optimization. Keywords are the terms users will be searching for, so you need to have them on your site and in your content to ensure that you place in search results. Ranking high in search results is based on relevancy, popularity, site layout and the time users spend on the site after clicking. In other words, you can’t game the system by putting in a bunch of keywords and calling it good, you have to create engaging content that people actually want.
But for you to earn your relevance — which is the main thing Google ranks by — you need to be a thought leader.
Establish Yourself As A Thought Leader
You can find thought leaders in any field. They are the people that everyone turns to when a new product hits or when something major happens in the news. They are the loudest and most influential voices in their respective fields. As you can see, this concept stretches far outside of digital marketing or marketing. Your favorite politician is a thought leader. The CEOs of Apple, Google and Microsoft are thought leaders. It goes on and on…
But it also goes downward. You can be a thought leader locally. You don’t have to be on the Fortune 500 or the national news to be a thought leader. What you really need to do is produce a lot of content— content that’s read by a large audience in your field and referred to by your peers. The best way to do that is to:
Stay Active Everywhere
Stay active! If you’re running a blog, you should be updating it on a regular basis. You also need to have a social media presence on platforms like Twitter, Facebook, and LinkedIn. These three have the largest possible reach of social media outlets and play a big hand in how people become thought leaders in our modern age. Love him or hate him, Donald Trump used Twitter to become a thought leader, and so do many others. Meanwhile, Buzzfeed and other sites used Facebook to spread their viral content around like wildfire.
Every platform is helpful for different things. Twitter can be used for short daily tips or promotions; Facebook, meanwhile, can be used to share and spread your content, as well as offer a front for your customers and clients to interact with the business directly from home. Finally, LinkedIn has existed for a long time as the business-side of things. There are no memes or image macros there. Everyone on LinkedIn is there because they want to establish professional connections, and that means LinkedIn is a vital piece of the puzzle.
To be an established thought leader, your content needs to have a wide coverage. People need to care about who you are and what you’re saying, enough to link to you as a source on their sites.
But maybe you know that. This is marketing talk. What’s the real secret ingredient to succeeding in digital marketing?
The Secret Ingredient
The MSP marketing secret ingredient is creativity. Nobody wants to read bland, cookie-cutter content that they could get anywhere. So get creative! You need to be making original, engaging content that educates your readers and informs your peers. And there are so many different ways you can go about this. You can pay attention to the latest news stories and take apart how those work from the perspective of your business. For instance, a computer repair business can talk about how better maintenance might’ve helped prevent a major outage. A restaurant can talk about food safety practices in response to something like Chipotle’s health scare.
If you’re a professional in your field, you have the knowledge and experience necessary to become a thought leader. All you need is the creativity and inspiration to make the content that will earn your crown. If you need assistance doing that, look to the companies who can help you do that, like the experts at MSP SEO Factory.