Most entrepreneurs, especially IT marketing professionals, fiercely starve to achieve their own business independence.
However, once this level is attained personal development often ends before they can ever reach the pinnacle of growth, which is interdependence.
When Does Independence Fall Short?
Generally many fierce independent entrepreneurs have a can do attitude and believe that if you want something done then you’re just going to have to do it yourself.
This does not always mean that we are talking about a one man show with no subordinates to delegate projects to.
Often many computer consultants who are independent figure out real quick that if you want to make more money you have to duplicate your efforts; which means hiring more workers.
However, even when they have broadened one horizon they are still limited to believing marketing goals can only be solved internally.
SEO and Independence Don’t Mix
One of the primary ways that IT vendors and computer support providers garner IT leads is through internet marketing.
This is a category where an independent attitude can cause you to fall short on reaching your goals.
Interdependence is at the very heart of the web so it makes sense that this is the characteristic that should define your online marketing efforts.
The main tool any business can have to help promote their website is their blog.
Yet the average business owner normally will have a huge learning curve picking up successful blogging techniques.
Once this is achieved, often that old independent attitude creeks back and they start telling themselves that, if you want blogging done right you have to do it yourself!
Team Work Is Key
If you really want to be fabulously successful with your SEO then you need to learn to team up with other companies that are trying to get top ranked on the same keywords but that do not directly compete with you.
Getting someone to contribute blogs to your site is a HUGE deal and this simply can’t be done by yourself – you must reach out to other companies to persuade them to contribute original content.
The best way to achieve this is to first offer your own creative content to other companies to help them reach their goals.
Working together in this way will have everybody in your marketing ‘team’ reach their marketing goals at the same time.
And we have yet to mention link exchanges. Until next time!
About The Author:
John Black is the Marketing Director at MSP Telemarketing and has over 10 years’ experience marketing for IT providers and VARs to help them get more IT leads that turn into IT sales!