First you have to have the dream to grow and then take some big steps to demonstrate to others that you’re dead serious.
Leveraging a huge office can impress those who exert a measure of control over your destiny like vendors, customers, and finally IT sales staff!
Hiring the right team can be one of the most critical steps to reaching your business objectives and it can also be as elusive as spotting big foot or the loch ness monster.
It can be especially difficult to locate the rarest of these mythical creatures know as a successful IT sales professional.
The truth is there seems to be a tale of two cities happening in the managed services industry with the haves and the have-nots; when it comes to recruiting computers support sales people.
The vast majority of smaller IT support companies seem to be scraping the bottom of the barrel in search of even one sales person while the few larger firms have armies of outside sales reps.
The answer is something that my Dad would always say, “nothing succeeds like success”!
The bigger firms easily recruit sales people because they are successful and good sales people want to work for companies that have already blazed a trail of success.
If you want to flip the script and turn the recruiting tables in your favor you should exude success when you’re interviewing potential IT marketing staff.
One of the primary concepts that define business success is having an awesome office location.
When you interview these aggressive marketing people in an amazing surrounding then it sends the message that they can make money working for you!
When you can also show them the unused portions of your over-sized space and talk about your future growth plans then you will be speaking directly to their heart.
In fact they will probably be counting their future commission checks in their heads as you babble on about your extra space.
Hopefully we have impressed upon our readers the importance of not only having a brick and mortar office but more importantly the need to leverage an enormous office space.
As we have documented, this issue can have a major impact on being offered IT marketing funds, acquiring new customers and hiring IT sales people.
About The Author:
John Black is the Marketing Director at MSP Telemarketing and has over 10 years’ experience in IT marketing for computer support providers and VARs to help them get more IT leads that turn into IT sales!