IT Marketing Blog Services Are Missing The Main Ingredient?

Imagine that you are at a fine dining restaurant and have ordered clam chowder; but when you taste the dish you come to realize the clams are indeed missing!

I had a similar experience when we decided to engage with two IT marketing companies that offered syndicated blogs for managed services websites.

When the smoke had cleared I was disappointed because the main SEO ingredient had be left out!


Where are the Keywords?

If you know anything about search engine optimization then you should know that one of the most important things you can possibly do to help get your site noticed by Google is to use those keywords on your webpages.

I have been able to use keywords on this blog successfully to help get our website top ranked, so I assumed it was the industries best practice to include keywords in the blog post and tags.

As the months ticked by and I still didn’t see our website showing up on any rankings I decided to poke around in our blogs postings that we had been getting on our site.

I was shocked to see that there was no use being made of any keywords, and the tags and categories were left blank.

I called to discuss this with both companies and was told flat out that they do not put keywords in the blogs.  It was something that was told we should be adding to all the webpages we create.

Am I Going Crazy?

When I was told this surprising news I actually started to think that maybe I didn’t know what I was talking about and perhaps you shouldn’t use keywords in blogs after all.

Then I had a second thought and said to myself, wait a second, haven’t I gotten my site top ranked on decent keywords by using keywords….

I wondered how it could be possible for a SEO company to leave out the main ingredient entirely.

I talked with several other companies that offer syndicated blogs for IT providers and they all told me the exact same thing.

Strangely enough when I checked on one of these companies own blog it was apparent that they used tags and keywords in their articles.

What’s good Enough for the Goose is Good For the Gander

This is when my wheels started turning because I was being told by all three of the major syndicated blog companies that you shouldn’t put keywords in your articles they provided, yet they were doing that themselves!

What gives?

Well one of these companies had posted on one of their articles that they were accepted guest bloggers and it listed the criteria for getting your post accepted.

Guess what was one of the main requirement to get your articles posted on their Blog was?

That’s right you had to provide original content that couldn’t be posted on any other site!!!!!

Hum, wouldn’t that rule simply disqualify syndicated blogs from ever being posted on your site?  After all the content they provide isn’t original and on top of that they are posted them over the internet.

So it seems that if they would not accept a syndicated blog from ever getting on their articles page, why would they offer those to everybody else?

Perhaps there is something that I am missing in my evaluation of the benefits of using syndicated blogs post.

Therefore, I would love to get some feedback on just how these services are working for other managed services providers.

About The Author:

John Black is the Marketing Director at MSP Telemarketing and has over 10 years’ experience in IT marketing for computer support providers and VARs to help them get more IT leads that turn into IT sales!