This reminds me of managed services firms that are carefully laying plans to get their website top-ranked on several keyword searches.
No matter how experienced you might be at search engine optimization you should be prepared for some unexpected storms to knock your IT marketing services off course.
Beware of Google Storms
Imagine that you have been diligently working on your SEO by writing creative original articles and getting valuable relevant back-links on other important websites.
In addition, you now have been rewarded by getting extremely close to the top of the keyword search results.
In fact you are in the competitive heat trying to break into the top ranks.
This is exactly when you should beware of the Google Storms that can suddenly come out of nowhere like a whirlwind that begins spinning and tossing URLs hither and thither; some get thrown back 20 pages and few get promoted while some say exactly where they were in the first place.
What are some of the factors that contribute to these deadly maelstroms?
Sometimes these storms can be caused by inexperience as you may have resorted to spamming in your haste to get top ranked.
When you indulged in spamming keywords in your blogs, titles or tags then you never know when these storms may spring up expectantly and wash away all your hard IT marketing efforts.
However, even if you swear off spamming this does not mean that you have protected yourself from these tempests.
There are other mysterious storms that can form suddenly without explanation and send hurricane force winds that will blow all the URLs that do not have permanent anchors all over the wide world of the search engine land.
Yes, the reality is that we are lab rats when it comes to ranking on the search results because Google has admitted to experimenting.
This means that when some of these experimental storms come and turn everything topsy turvy you could end up on top or bottom depending on the tinkering that Google was toying around with.
The good news is that when your website is thrown way back in the search result weeds there is still a chance you can recover after the experiment is over.
The key is not to panic but just batten down the hatches and just ride out the storm; just don’t make any knee jerk changes to your site until you allow enough time to see where everybody settles back down on their rankings.
Keep these points in mind and go your merry way along the path of promoting your IT marketing services website.
Be prepared for the unexpected as you try to climb your way up the search results with blogging and getting back links and make sure to avoid any type of spamming.
Live long and prosper!
About The Author:
John Black is the Marketing Director at MSP Telemarketing and has over 10 years’ experience in IT marketing for computer support providers and VARs to help them get more IT leads that turn into IT sales!