Long term investors in the stock market are also warned not to check the market every minute because watching the wild gyrations might cause a heart attack!
Should MSP’s conducting IT marketing SEO campaigns consider the same advice?
When conducting an organic marketing campaign it’s easy to become obsessed with checking your rankings.
What’s interesting is that one of the first mistakes a neophyte can make is checking their search rankings on Google while logged into their profile without deleting the history and cookies.
You might watch your URL climb over your competitor’s and go straight to the top!
Then you become prematurely heady with excitement from your marketing success until you get the reality check that shows you’ll still on page 100.
Even when you have correctly logged out and cleared the cookies, so that you get an accurate reading, you will still see your site moving up and down the search results.
One day you could be on page 2 and then drop back to page 39….
One of the dangers of watching any IT marketing campaign so closely is that you start second guessing your strategy and making knee jerk reactions.
You will find yourself changing directions every couple of days and end up going no where fast!
It’s important to have a solid game plan in place and stick with that plan for the long haul.
Of course, it goes without saying that you should make sure that this game plan was well tested or at least comes from a trusted SEO guru that has been in the trenches and understands how to get top ranked!
May all your Internet marketing experiences in the future be successful!
About The Author:
John Black is the Marketing Director at MSP Telemarketing and has over 10 years’ experience in IT marketing for computer support providers and VARs to help them get more IT leads that turn into IT sales