The other day I was posting a blog using word press and noticed the keyword tool where it list all the keywords you have used and how often. The unique feature is that it shows the more often used words by making them larger and more bold. There was one word that I had used as a key word far more than any other word and that was IT services marketing. This was the largest and most highlighted word that was listed among all the smaller words. It was while examining these key words and realizing that my attention was always drawn to the largest word. Then I realized the truth of the core message in “Think and Grow Rich”. The more we think about certain words or ideas in our minds the more prominent they become in our thinking process and inevitably have a larger influence on our actions! How can understanding this principal help IT consultants with their marketing?
The question shouldn’t be how could this principal help with IT marketing but rather is there anywhere that applying this principal couldn’t help a computer business owner. The reason I say this is because I haven’t meet one computer consultant that didn’t need to adjust their view of sales an marketing is some way. I find that many have an outright disdain for marketing or spending any money virtually an marketing programs. For the purpose of this blog and can limit my remarks to one or two main areas where this can help the most.
One of the most basic things that computer services providers can change is their belief that buyers either have a need right now or they aren’t a good prospect. The truth is that you can always make more money from prospect that are willing to meet with you but don’t know what they need. The basic point is that Prospect don’t set meetings for no reason! If this could become a phrase that the average technology provider could begin to use and think about more often until it became a prominent thought, then their attitude would begin to change in this area.
This is just one area where applying this principal could have an dramatic impact in the way the view IT sales leads. However, it could transform almost any area of their marketing but they would first have to see the need to improve or change their view of something. This is always the fist step to improving any aspect of your business!
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and VAR marketing to help them get more IT leads that turn into IT sales.