“When you have eliminated the impossible, whatever remains, however improbable, must be the truth?” This is a quote from the most famous fictional detective, Sherlock Holmes, who has ever been written about. The one thing that really sets him apart is his innate deductive powers… When it comes to marketing IT, employing the reasoning powers and logic of Sherlock Holmes might aid in finding the right path forward. If you’re a computer business owner, then you have been faced with a blinding array of choices for IT services marketing. The question is, what is the one marketing avenue that remains after all the others have been eliminated? The one IT lead generation service that remains, has also been regarded as improbable. Yet it must be the Truth!
You Have To Consider Every Marketing Avenue For IT Sales Leads!
If you’re thinking of starting a computer repair business or if you started your computer services firm years ago, you still probably had a conversation about marketing at some point where telemarketing came up. For the most part many tech firms seem to dismiss telemarketing as a possible path for IT lead generation. In fact, I would say that most actually believe that this techniques is ‘improbable’. Of course, no other marketing technique can actually help drive revenue beyond the slow growth method. I think this means that we can actually eliminate all the other marketing services since they’re haven’t been able to drive your business to millions of dollars in monthly reoccurring revenue.
This is where we can employ the logic of Sherlock Holmes, since IT telemarketing is the one thing that most tech providers have ruled out as improbable. Of course, this means that it must be the true method to grow your managed services business to new heights. Of course, not everyone has dismissed telemarketing as some have actually tried to conduct a campaign with IT call center at some point. Most of these computer consultants might argue with this logic since their technology sales leads campaign probably either never got off the ground or never produced any sales.
I would refer anyone that feels this way back to this blog that discusses how finding a good telemarketer is like finding a diamond in the rough. For everyone else, now might be the time to try what you might have though was improbable in the past!
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and var marketing to help them get more IT leads that turn into IT sales.