We have all heard about the corporate golden handcuffs that keep the high profile employees from quitting their jobs, to make even more money if they started their own business. However today we are going to talk about IT consultants ball and chain that is not golden, because it keeps them chained down to their existing clients. If a computer business is a small company with only 1 or 2 employees then for the most part everyone in the company gets stuck answering the help desk issues and on site issues. Once they hit that magic number of clients, then that is when they get stuck and can no longer have any more free time for marketing to grow their business. This is exactly what I hear from most managed services providers when they tell me that they can’t grow their business and they don’t need marketing services from our company. Therefore the big question is what can the average company do to free themselves from this ball and chain so they can grow their company to the next level?
Well if they had the answer to this riddle then everyone of the IT guys chained to their business would have already freed themselves and started to grow. So obviously the answer is something that most of the people either are not aware of or it’s something they have already rejected or passed on before. Therefore the answer must be the something that most computer services companies are against and they believe is sacreligious. What else could it be that would get such a strong reaction other than the idea of outsourcing your help desk!
If you’re chained to your existing customers and supporting them takes all your time, then if you think about it, there is only a few things that could get you out of that situation. One would be to hire someone to help you. But think of the time it takes to run ads, interview and pick someone and even then you don’t know if they will work out. This would be someone that either would take the remote support calls or on site calls. The other option would be to outsource either the on site support calls or the remote support calls.
The on site support calls are something that should be your core competence and that is what you should never consider outsourcing. However the remote support calls are really something that you should not be so against if you can pick the right company and make sure these calls are seamless between you and your customers. You need to make sure that can work with your PSA and RMM tools and others know what you know about your customers etc… If you can find a company that can do all of this for a very low cost then this will be better than doing it yourself or hiring someone else.
If you want to get some more information about this then check out the joint webinar between GMS live help desk and MSP Telemarketing tomorrow Feb 10th from 1:30 to 2:00 ET.
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and var marketing to help them get more IT leads that turn into IT sales.