While I was relating the success that some of our computer services clients have had with our IT sales leads , I received an unusual comment. “The results that you’re giving me sound anecdotal”, was the comment that a computer consultant hit me with.
After thinking about it for a minute I realized that he meant that not every client we represented was having the same results. I replied that if every client that we worked with had the same successful marketing results, then it would mean that ‘we’ would have all the keys to making the sales, no matter what the computer consultants’ model or sales process was like. That would mean that just dealing with MSP Telemarketing for IT telemarketing would be the magic bullet that could guarantee success.
This reminded me of a track team that has a star anchor runner who is the last person to carry the baton for the Team and cross the finish line. What if the rest of the runners on the team thought that as long as they had the best anchor runner, they could all relax and rely on him to win all the races for the whole team?
That is ridiculous, and so is thinking that just having a good technology telemarketing team can guarantee success no matter what the computer consultants are doing in the process. In fact, the model, pricing and sales presentation along with timing are big deciders in what happens with IT sales leads closing. True, the telemarketing team does start the process and has a lot to do with the success; but just like the track team… marketing success hinges on the performance of the entire team working together!
Marketing computer services is a team effort and the salesman has to be up to the challenge. Arm your salesman with a great cutting edge model and aggressive pricing. Then equip them with a great IT leads source and wait for the magic to happen.
If you feel that you could use so help on the sales training side then consider consulting with Robin Robins for IT marketing services. Or if you feel your model could be beefed up then check out Kaseya, Synergy and CharTec… Keep trying to improve and reach for topping your last best with something better every time, just like athletes do!
Marketing for IT and IT marketing Services are what MSP Telemarketing focuses on so also give us a call for information about IT lead generation, IT telemarketing.
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and VARs to help them get more IT leads that turn into IT sales!