We recently got a call from one of our computer services clients about our IT appointment setting campaign.
He was updating us on the progress that one of our IT sales leads had made. He had gotten his third meeting set up for the assessment and was informing us that he felt very confident that he was going to make the sale.
That was when he hit us with even better news!
The CFO from the prospect that was seriously considering engaging his computer consultants provider firm for it’s IT needs had also set him up with her Husband who had a Printer and Copier firm. It turns out that the printer guy was running into lots of his clients that were needing technology support but he didn’t offer those services. Our client told us that a partnering program with the printer company was almost in the bag.
An Unexpected Gift
We recently updated this computer consultants marketing blog with an article about the affinity marketing concept that IT consultant should be engaging with. This call just came in a few days after we started promoting this idea. However, this blog is focused on the idea that when you start out telemarketing for MSP clients that there are often other side opportunities that come out of the campaigns. This is the first time a client of ours was able to line up a partner program with great synergy from our IT lead generation campaign. MSP should not only consider the direct advantages of IT marketing Services for generating technology sales leads.
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John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and VARs to help them get more IT leads that turn into IT sales!