With the recession in full swing and no recovery in sight, it’s time for computer services providers to start targeting outsourcing the full time in-house IT, technology worker. This is normally the Holy Grail and seen by most computer consultants as a untouchable marketing target. Telemarketing should lead the way in this effort!
Why is the the perfect time to target the In-house IT workers? Normally many executives view have internal technology support as non negotiable. The reasoning is that response time for network downtime is crucial and then that there staff need ‘hand holding’ so they need someone on-site to physically hold their hands on a range of technology issues. With budgets being cut many executives are starting to rethink this or at least are softening on the idea of cutting in this area.
You have logic on your side because business protect from the risk of Fires; but don’t feel the need to staff a Fireman.
Now is the time to exploit this weakness, first by just not being afraid to broach the subject with decision makers when telemarketing for IT sales leads. Second you can simply as the budget question, “Have you every considered outsourcing IT?” You have logic on your side because business protect from the risk of Fires; but don’t feel the need to staff a Fireman. Unless your speaking with a very large corporation they probably don’t need to staff a full time IT worker.
Furthermore, with the advances in remote monitoring and remote control help desk, having an outsourced managed services solution can actually give you a faster response time. Also, we find that the remote control help desk and actually give workers that need more ‘hand on’ help more access with our larger bandwidth and with the remote control help desk we can actually hold their hand better!
Therefore the Winds are at our backs and it time to increase market share by outsourcing the IT worker. Remember that server management can be the Trojan horse if the direct approach doesn’t work. Once you get in and gain the companies trust you can expand you reach until you finally outsource the in-house technology worker. If you’re going to start going after this market then you need rely on IT telemarekting.