There is no question that the competition for managed services marketing is heating up, as more break-fix consultants enter the managed service marketing space and new MSP’s start up. Now more then ever, Managed Services Providers need to stand out from the crowd and differentiate themselves. One area you can think about improving is your presentation. You might consider spicing up your managed services marketing pitch with some live demonstrations.
The first live demonstration we recommend is having your prospect dial your help desk line to demo how fast an agent can come on the phone and their level of tech ability. Obviously, you would need an impressive help desk response time before you would attempt this demo.
Why might this be an effective feature to demo in your managed services marketing presentation? First, any demonstration you can do will make you stand out from the competition and more memorable. Yet this demo will have depth if you position it right.
As you’re aware response time is still the most important issue to your prospect, especially if they are still under a break-fix arrangement with their computer consultant. You can effectively demonstrate how your response time can be faster, with more band width than their existing consultant or even in-house IT Manager.
So get your help desk response time up to an impressive level or consider outsourcing it and then start razzel-dazzling your prospect with an exciting demo of your response time through help desk. Always keep evaluating your marketing efforts for managed services and stay one step ahead of the competition.
Also consider Technology telemarketing as a way to get in front of more prospects to show them what your computer consultants marketing presentation.
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and var marketing to help them get more IT sales