The Right Impression Helps When Marketing For IT


“The Devil is in the details.” This should be the mantra for any computer consultants, selling managed servcies, who wants to stand out from the marketing chatter and seriously grow their business. This mean they will be constantly evaluating every aspect of their IT marketing servicesand looking for ways to improve.

This brings us to our choice of clothing. The clothes do make the man, and people do make judgments about us, good and bad, based on how we dress. Perhaps you don’t give much thought to how you dress, or maybe you have and need to consider it again.

This issue first came to my attention when a computer consultant ask us to ride along with him on a few meetings to evaluate his presentation. When I got there he had a ‘tech’ shirt with a name tag on one side and an MSP logo on the other waiting their for me. I was impressed that he was thinking about the image he was projecting in the meetings but wasn’t sure it was the right one.

What is the right image to project in a face-to-face computer services marketing meeting? If you’re applying for a job as a tech to work for the company then by all means dress like a tech. But if you’re the owner of a technology firm that employs techs, then you should dress in a manner to reflect that.

With that being said, some businesses are looking to hire a one-man-show computer consultant that works for them like a tech. However, most are looking for a real business that can totally manage their systems.

Therefore we recommend to dress in business professional attire, what ever that happens to be in your area. Of course if you bring a tech with you in the meeting the it would only be natural for them to dress like a tech.

Of course it doesn’t matter what your IT telemarketing staff wear when they are focused on IT lead generation.


John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing for IT providers and var marketing to help them get more IT sales