Do you have a Trojan horse for selling IT?
Many thousands of years ago Odysseus is said in myths to have devised the stratagem that helped the Greeks defeat the Trojans after 10 years of war. As legend has it, the Greek Heroes waited inside a Wooden Horse left on the beach. The Trojans were deceived into taking this Decoy inside their impregnable walls. Once inside the walls the Heroes were able to open the cities gates and allow the Greek army inside Troy.
In your computer business marketing battle for more managed services clients, are you Marshalling all of your resources and marketing wisdom, like you might if you were fighting a real war? Or do you have a Trojan Horse in your arsenals that you can plant inside the gates of your computer services prospects?
A few years ago one of our clients was not having success closing some of the prospect that that we had lined up through our IT telemarketing. Many of them had gone through the whole proposal process but they hadn’t been able close any of them. We proposed something like a Trojan Horse for our computer services marketing client. (more…)
Are people either happy or mad? Are things either black or white, or are there shades of grey. Well, we are not going to start considering philosophy in our blogs but some understanding of human psyche might help while marketing computer services.
