MSP Telemarketing is pleased to announce that we have partnered with Robin Robins in sponsoring their Technology Marketing Tool Kit boot camps.  We have been watching Robin’s success in marketing computer services over the years and they are now the nation’s premier computer services marketing organization!

Robin primarily helps computer business operators through their Managed Services Marketing Tool Kit.  This marketing tool represent one of the best investments that a computer consultant could make in their business no matter what stage of growth they are in.  (more…)

We have discussed why it is so important to have a vertical market to target when you marketing your computer consultant business.

Of Course, if you’re fortune enough to already have a vertical market, then you can stop reading now.  However, most managed services providers don’t have at least three clients in the same industry. 

Your first step, in building a vertical marketing, would be to look at your existing client base and see which industries you would like to have more clients in.  (more…)

If you ask most computer consultant marketing people what the sales cycle is on a typical managed services opportunity; they would probably say that it can range between three to six months.  This would be the correct answer, according to most IT industry standards.

However, what if we told you that a managed services firm closed a sale, with a signed contract and check in hand ,with in two weeks?  The clock on this time frame started from the first technology telemarketing appointment to the final meeting, when the salesman received the contract.  Furthermore, the prospect had been completely happy with their technology consultant right up until the first meeting with our client took place.

What does a vertical market have to do with this scenario? (more…)

It is legend that IBM used to literally take every one in their computer consulting firm to marketing meetings.  Of course in the beginning this IT firm was not that large; but they wanted to put on an impression of being a much larger technology firm.

So how many people should you take on your sales calls to managed services prospects? (more…)