At one MSPU event I heard one managed services provider stand up during the presentation of a web training speaker and ask, “Is there someone out there that will just do this for me?” If your MSP website is not generating enough leads and you’re thinking of giving up, then STOP.  There is no question that you can improve the lead generation from your IT website no matter where you are with your rankings, newsletter and social marketing.  You probably have bought Robin Robins Technology Marketing Tool Kit, subscribed to the MSPU sales training website and paid Gary Pica to learn his sales secrets; but have you tried a coach that can help you increase the flow of sales leads from your online presence.  You have probably learned something for all the other marketing gurus that helped you increase sales.  So before you throw you hands up in failure, why not look for some good online gurus that can help you get the success you wanted when you started your website in the first place.  However, the real question is; should you break out the books and start watching webinars to learn how to do it for yourself or should you start interviewing SEO consultants to take it all off your plate?  (more…)

It is legend that IBM used to literally take every one in their computer consulting firm to marketing meetings.  Of course in the beginning this IT firm was not that large; but they wanted to put on an impression of being a much larger technology firm.

So how many people should you take on your sales calls to managed services prospects? (more…)

The 300 pound Elephant in the room on every marketing call you make to pitch managed services is, the learning curve.

Every company that you meet with already has something in place to handle their technology.  Whether they have another computer consultant in place or not.

As we have stated, every company usually has a very high threshold for pain when it comes to dealing with problems that arises from their vendors especially IT Providers. (more…)

We just received word from one of the Top Managed Services Providers on  MSP Mentor’s Top 100 list that they had closed their first SALE from a lead that was generated from MSP Telemarketing ’s marketing campaign. (more…)

We are happy to report that Andrew D’Arata from Cenetric called us a few days ago to report some good news from their first engagement with MSP Telemarketing.

Andy reported that Cenetric had just SIGNED the first managed services client  from our telemarketing campaign, for around $1500 per month!  He also mentioned that there were still 3 or 4 decent prospect that he had the potential of closing. (more…)

Computer Consultant Marketing Tips

Here we go with some more helpful tips on improving your managed services marketing presentation.  The goal is to penetrate the shield prospects often put up during the sales meeting, that this is just informational and they’re really not going to change anything.

You want to get them actively thinking about how much better your service really will be.  One area you can exploit, which is a common area of weakness, is the LACK of documentation on most computer networks.
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“The Devil is in the details.” This should be the mantra for any computer consultants, selling managed servcies, who wants to stand out from the marketing chatter and seriously grow their business. This mean they will be constantly evaluating every aspect of their IT marketing services and looking for ways to improve.

This brings us to our choice of clothing. The clothes do make the man, and people do make judgments about us, good and bad, based on how we dress. Perhaps you don’t give much thought to how you dress, or maybe you have and need to consider it again. (more…)

Or, don’t sell the steak, sell the sizzle!

Many computer consultants are trained to sell managed services through a cost analysis, aka ‘the steak’.  Many times this is a good approach but consider adding a new technique to your sales ‘bag of tricks’.

Why not also sell the ’sizzle’ of the steak and the aroma, and make the prospect’s mouth start  to salivate. If you can get your prospect to begin to visualize the benefits of managed services then you are much closer to selling them on your computer consultant marketing contract. (more…)

Imagine you’re in the middle of a sales call presenting your managed services offering and as you begin going through your ROI calculator you suddenly hit a brick wall.

You’re trying to track down their down time and the cost to maintain their network; but you can’t turn up anything except minimal cost!

“Ever felt like you were playing a ’shell game’ and your prospect is hiding their true Information Technology support cost?”
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Imagine you’re just sitting down in front of a prospect at your prearranged appointment, and you hear those dreaded words, “We’re happy with our current consultant.”

It’s happened before and it’s likely going to happen again, but as we have addressed in previous blogs; it’s not always a bad thing when you’re prepared for it.  Keep the following points in mind:

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