I think the grandiose goal of many computer business owners is to grow their business to amazing heights so they can push their competitors out of business and establish a near monopoly that spreads all over the country!  Well maybe they don’t all want to get that big, but at least they want to grow through IT marketing so they can make a few million in reoccurring revenue.  Then they can step away from the company and let someone else managed the tedious day-to-day activities and finally enjoy what life has to offer.  The problem is that most of the average computer consultants probably feel they are a million miles away from ever achieving either one of those goals.  The question is what is the final piece of the puzzle that can get these guy’s IT services marketing back on the track to achieve their Dreams? (more…)

I once heard a famous magician explain to someone that was pestering him for his secrets that if did reveal the secrets to his prestidigitation then they would no longer be amazing.  In fact in the very instant the information would be conveyed suddenly the formerly enraptured audience would consider the tricks very common place and believe they could have figured it out on their own.  Recently I was questioned by a computer consultant that wanted to get some of the secrets we use in our process of telemarketing and sales training.  However,  the same is true with the secrets to IT services marketing as with Magic!  Even the most brilliant technique that is used to get past gatekeepers, once revealed, would suddenly be perceived as mundane and ordinary. (more…)

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