It’s been two months since you paid a telemarketing company to start generating IT leads for your computer services marketing campaign.  You haven’t heard anything from them and not one appointment has been sent your way! Now you realize that you find your self in the IT telemarketing “Graveyard”.

Most managed services providers that have tried outsourcing IT lead generation have been burned and ended up in what we like to call the telemarketing graveyard.  In most cases they have never gotten even one lead or appointment with a decision maker. (more…)

“Who is the right person to set a face-to-face meeting with for a managed services  proposal?”

When it comes to telemarketing Managed Services, then the first thing that would qualify a telemarketing appointment would be that it was set with the right person. That begs the question, “Who is the right person to meet with at a company?”

The answers is, it depends on the company, the industry and their policies. Generally you don’t want to meet with Office Managers but if your appointment is with a Law Firm or a Medical Clinic then usually those are the ones that really do have the power to review their IT consultant relationships. (more…)