It is legend that IBM used to literally take every one in their computer consulting firm to marketing meetings.  Of course in the beginning this IT firm was not that large; but they wanted to put on an impression of being a much larger technology firm.

So how many people should you take on your sales calls to managed services prospects? (more…)

The 300 pound Elephant in the room on every marketing call you make to pitch managed services is, the learning curve.

Every company that you meet with already has something in place to handle their technology.  Whether they have another computer consultant in place or not.

As we have stated, every company usually has a very high threshold for pain when it comes to dealing with problems that arises from their vendors especially IT Providers. (more…)

We are happy to report that Andrew D’Arata from Cenetric called us a few days ago to report some good news from their first engagement with MSP Telemarketing.

Andy reported that Cenetric had just SIGNED the first managed services client  from our telemarketing campaign, for around $1500 per month!  He also mentioned that there were still 3 or 4 decent prospect that he had the potential of closing. (more…)

Computer Consultant Marketing Tips

Here we go with some more helpful tips on improving your managed services marketing presentation.  The goal is to penetrate the shield prospects often put up during the sales meeting, that this is just informational and they’re really not going to change anything.

You want to get them actively thinking about how much better your service really will be.  One area you can exploit, which is a common area of weakness, is the LACK of documentation on most computer networks.
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The Top MSP Customer Concerns

There are thousands of Top Ten List on the internet but this is the first MSP customer centric top ten list that focuses on the 10 things that managed services marketing prospects are most concerned with when evaluating which computer consultant they should choose or switch to.
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“The Devil is in the details.” This should be the mantra for any computer consultants, selling managed servcies, who wants to stand out from the marketing chatter and seriously grow their business. This mean they will be constantly evaluating every aspect of their IT marketing services and looking for ways to improve.

This brings us to our choice of clothing. The clothes do make the man, and people do make judgments about us, good and bad, based on how we dress. Perhaps you don’t give much thought to how you dress, or maybe you have and need to consider it again. (more…)

There is no question that the competition for managed services marketing is heating up, as more break-fix consultants enter the managed service marketing space and new MSP’s start up. Now more then ever, Managed Services Providers need to stand out from the crowd and differentiate themselves. One area you can think about improving is your presentation. (more…)

It’s been said that a good salesman has sex magnetism. I believe it was in, “Think and Grow Rich”. The point we want to address here, that can benefit your computer services marketing sales presentation, is that you should think about client acquisition more like courting a woman.

When you have the woman of your dreams in your sights, you go all out to beat out any other suitors. (more…)

In a recent call with a prospect, that was interested our IT Telemarketing and IT lead generation services, I was asked if we would be sending out post cards. I was surprised by this question, but have since realized that some of our competitors are offering this service. So the question for this blog is, should post cards be used in concert with an out bound phone marketing campaign? (more…)

So you just finished your polished managed services presentation in line with your marketing blueprint.  Now your prospect has inquired about your pricing and asked for a proposal.

That should be music to the average computer consultant’s ears, but for many consultants it’s just the beginning of a long and protracted battle with the prospect to get the information needed for the proposal.  Which raises the question, When is the best time to present a proposal to the client and how do you go about getting the information?
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