The 300 pound Elephant in the room on every marketing call you make to pitch managed services is, the learning curve.

Every company that you meet with already has something in place to handle their technology.  Whether they have another computer consultant in place or not.

As we have stated, every company usually has a very high threshold for pain when it comes to dealing with problems that arises from their vendors especially IT Providers. (more…)

So you’re thinking of technology telemarketing  for your managed services offerings as part of your overall marketing effort; but you personally hate to get telemarketing calls and avoid telemarketers like the plague.  You might be asking yourself if you would be doing something hypocritical, or you might be thinking that since you don’t personally respond to telemarketing offers that it just might not be an effective marketing strategy. (more…)

If you took a survey of Managed Services Providers and ask the question, “Does Telemarketing Work?”  You would get mixed results.  Some have used telemarketing to fuel their startup and have had great success with it; however, most would report dismal results from their past telemarketing efforts.

Logically if telemarketing has worked for some IT consultants then it should theoretically work for everyone.  Since thats not happening let’s briefly evaluate what has lead to the success and see where others can improve.
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