Posts Tagged ‘IT marketing’

Are You Looking for a Jack of All Trades to Write MSP Blogs?

Friday, May 26th, 2017

MSP BlogsAre you using MSP blogs as part of your online marketing strategy? This can be a very smart play, especially if you have experts who can use the blogs to get you ranked highly on search engines. However, many MSP owners try to save money by hiring a jack of all trades who writes their blogs, handles their social media, sends out email blasts, and does their telemarketing.

The danger here is that, while a jack of all trades will save you money in the beginning, it will cost you money in the long run due to lack of results. Just as you would not go to your primary doctor if you needed heart surgery, you should not go to a jack of all trades marketer to write your blogs. Here are some reasons why hiring a specialist just makes sense: (more…)

Google Picks an MSP Marketing Blog Like a Talk Show Picks a Guest!

Thursday, May 25th, 2017

MSP MarketingHave you ever watched a talk show and wonder why they chose a particular person to be up there, talking about a topic of conversation? Do you think that they just took a dart and threw it and it landed on this particular individual? Talk shows are very similar to Google— you do not always know why they select who they do, but behind the scenes, there is a reason for everything. If you’re out of ideas for your MSP marketing blog, take a cue from these talk shows. As an MSP, understanding this can help you be the chosen one, rather than someone sitting in the crowd watching. (more…)

Has Google’s Algorithm Become Immune to Your MSP Blogs?

Wednesday, May 10th, 2017

MSP BlogsIf you’ve been writing and posting MSP blogs for your business for a while now, you know that Google’s algorithm can be a tricky animal. Trying to gauge how to best write your blogs to rank for certain words often feels like a guessing game. You may find one strategy you thought would work fails miserably, yet another tactic reaps tons of response.

Though it’s impossible to always know what Google is looking for and what they will look for in the future, one thing is certain: Google rewards diversity. That means that if you haven’t changed anything in your blog or SEO strategy for a while, it’s likely that their algorithm has started to ignore your business. If you feel your online marketing has started to lose its value, consider making the following changes: (more…)

You Can Overcome the Objection That Your MSP Business Isn’t Local!

Monday, May 8th, 2017

MSP BusinessTo Be Local or Not To Be Local? That’s An IT Question!

It’s generally understood that an MSP business will have more clients when said clients are sourced locally. For the most part, this is true, but at the same time, many MSP owners end up branching out beyond their locality for a variety of reasons, chief among them other MSP offices who become competitive. When another office opens up or there’s already an established MSP solution “on the block,” as it were, it becomes necessary to branch out beyond traditional ranges. Here’s the thing: this doesn’t doom you to losing any marketing battles. (more…)

Expand Your Line Card to Have an Effective MSP Marketing Plan!

Saturday, April 29th, 2017

IT MarketingAs a managed service provider, you’re always looking for ways to stay one step ahead of your competition. The very best MSP marketing professionals will always tell you the importance of finding your niche, of being able to differentiate yourself from all the other service providers that exist in the industry. It’s all about improving your service repertoire in some key areas.

The significant areas where service gains can be made is in the business disaster recovery, remote monitoring and management, uninterruptible power supplies, and wireless access points spaces. When you’re focusing on these areas of your service, you’re going to be able to stand out in a crowded market and make yourself known. (more…)

How Automation is Changing the Managed Services Marketing Landscape

Thursday, April 27th, 2017

managed services marketingMSPs are seeing more and more managed services become automated, which is helping cut costs dramatically. But providers must overcome the hurdle of upfront automation costs in order to pass savings on to customers. Due to the rising popularity of automation, many MSPs have been forced into a position of either developing their own framework or to license one from an outside developer. Either way, now is a good time to plan for the future of your MSP business, which will include increasingly more automation. (more…)

Things Your IT Services Marketing Team Wants as Employees

Wednesday, April 26th, 2017

IT services marketingFirms offering IT services marketing are no different than any other businesses. They also have employees— mostly tech experts— to think about, and if you’re one of these IT providers, you must be constantly trying to figure out what your employees desire. Those who offer their current employees extensive benefits, considerable compensation, far-reaching privileges, and other forms of recognition/appreciation will inevitably attract more clients, since a happy and well-functioning workforce translates to more customer acquisition. Furthermore, these forms of compensation will help the organization retain those employees.

Now, the question begs: what do employees really want? The answer isn’t as clear-cut as most expect. For example, millennials tend to desire different things than baby boomers. Some prefer autonomy, while others desire frequent group outings with co-workers. Let’s take a look at some of the most important forms of positive reinforcement for employees in 2017: (more…)

Managed Services Must Test Backup for Marketing Success!

Tuesday, April 25th, 2017

IT MarketingWhy Test?

Before a managed services provider can have marketing success they should have an actionable backup and data recovery solution. Before they provide that solution to clients, they’ve got to test it. A backup and data recovery plan is basically a digital parachute in the event your data aircraft is shot down by hackers. Now, even a parachute has an additional backup chute in case something goes awry. And chutes are specifically folded and tested beforehand to ensure that everything is in order. If you’ve never been skydiving, in most cases before you actually jump out of an airplane, you’re going to take a class which helps familiarize you with what will happen, how it will feel, and how to react when the moment of truth comes. (more…)

Why Trust is Important in Building Client Relationships for IT Marketing

Monday, April 24th, 2017

IT MarketingAs a managed service provider, the best thing that you can do is to gain the trust of your clients. When you can build trust, you’re going to be much better in helping your customers grow and supporting their entire IT infrastructure. As an IT marketing professional, there’s nothing better than knowing that you’ve gained trust, that you can provide advice and have it be grounded in prior facts and experiences. As time goes by, this is exactly what you should be looking to build so you can mean much more to every client that you service. (more…)

Is The “Cloud Security Readiness Gap” Affecting Your MSP Business?

Sunday, April 9th, 2017

MSP BusinessEvery MSP business is currently focusing on creating a culture of security, thanks to the widespread security awareness. All these debates about data security make sense. Furthermore, Gartner estimated the market value of Internet of Things (IoT) to be $20.8 billion by 2020. Advancements in the IT sector come with new opportunities and concerns for companies, as the demand to safeguard and securely manage their data increase tremendously. The most valuable practice for all MSPs is to employ strategies that will reduce the risk of cloud security gaps within their businesses. (more…)