Are people either happy or mad?  Are things either black or white, or are there shades of grey.  Well, we are not going to start considering philosophy in our blogs but some understanding of human psyche might help while marketing computer services.

Understanding the psyche of your prospects is always a good idea, but it is especially important when you’re utilizing  IT sales leads or Technology Telemarketing leads.  This is because the reasoning behind why prospects have set IT sales leads becomes  more when scrutinized when you have a telemarketer pushing to get an appointment set up. (more…)

While I was relating the success that some of our computer services clients have had with our technology sales leads , I received an unusual comment.  “The results that you’re giving me sound anecdotal”, was the comment that a computer consultant hit me with.

After thinking about it for a minute I realized that he meant that not every client we represented was having the same results.  I replied that if every client that we worked with had the same successful marketing results, then it would mean that ‘we’ would have all the keys to making the sales, no matter what the computer consultants’ model or sales process was like.  That would mean that just dealing with MSP Telemarketing for IT telemarketing would be the magic bullet that could guarantee success. (more…)

If you’re a computer services marketing firm then stop fighting over ‘low hanging fruit’! What do we mean by ‘low hanging fruit’?

We are talking about the sales opportunities that come easier to technology firms trying to sell managed services through IT lead generation, which we have referred to as ‘broken’ leads in past blogs.

Broken leads are companies that have reached the boiling point or threshold of pain, when they actually start talking to their friends about their pain points and thereby you might end up getting a referral.Or they might finally respond to one of your post cards that they have been throwing away in the File 13  for months and now it catches their eye, since it’s top of mind. Also, they could actually go online and start searching for computer consultants and click on your pay per click ad or organic search listing.

These are the exact same opportunities that every other computer business is trying to ‘pick’.  There aren’t that many of these types of technology sales leads out there in the first place because most businesses are willing to put up with lots of pain or feel that it’s better to deal with the Devil you know than the Devil you don’t know.
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MSP Telemarketing, which offers marketing for IT companies, is proud to announce that we have partnered with CharTec, a division of ARRC Technologies.

We first became aware of CharTec at an MSPU Boot Camp in Santa Ana, CA several months ago. There we heard Chartec’s Alex Rogers speak about their HaaS (Hardware as a Service) program.  The passion that Alex has about HaaS and the managed services industry as a whole was infectious. (more…)

MSP Telemarketing is pleased to announce that we have partnered with Robin Robins in sponsoring their Technology Marketing Tool Kit boot camps.  We have been watching Robin’s success in marketing computer services over the years and they are now the nation’s premier computer services marketing organization!

Robin primarily helps computer business operators through their Managed Services Marketing Tool Kit.  This marketing tool represent one of the best investments that a computer consultant could make in their business no matter what stage of growth they are in.  (more…)

If you are an IT computer consultants marketing professional, listen. I would like to challenge you to package everything you would like to do. Simply take A la carte services menu and observe as to how you can package them. The reasons abound.

Maybe it’s just to fit your service teams skill sets or what the clients ask for or even geographically related package. Whatever it may be, on most occasions, you can sell more whenever you package it nicely.  Leverage your current computer services with technology platforms and people and fill them with value for simple and easy delivery. Never fluff it up. If you have utilized a managed services platform, chances are high that you have packaged fewer levels for customers to select from. But have you built in the features that people would pay for? To take it a step ahead, think whether you have identified any of the vertical markets that you are strong in or packaged certain things just for them? (more…)

We recently got a call from one of our computer services clients about our marketing campaign.  He was updating us on the progress that one of our IT sales leads had made. He had gotten his third meeting set up for the assessment and was informing us that he felt very confident that he was going to make the sale.  That was when he hit us with even better news!
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The common logic of  managed services providers has taken the industry further into the direction of marketing more unlimited services for IT sales.  While this is a good idea, there may be another strategy that most have missed out on and at the same time is what has caused many computer services marketing firms to lose technology sales without knowing why.  This new direction flies in the face of the common wisdom and that is why I think for the few that latch on to this new marketing strategy, they will be at the front line of innovation in MSP marketing.  This new concept can also boast your IT lead generation with a new telemarketing message that will drive more leads. (more…)

“The Devil is in the details.” This should be the mantra for any computer consultants, selling managed servcies, who wants to stand out from the marketing chatter and seriously grow their business. This mean they will be constantly evaluating every aspect of their IT marketing services and looking for ways to improve.

This brings us to our choice of clothing. The clothes do make the man, and people do make judgments about us, good and bad, based on how we dress. Perhaps you don’t give much thought to how you dress, or maybe you have and need to consider it again. (more…)

“Who is the right person to set a face-to-face meeting with for a managed services  proposal?”

When it comes to telemarketing Managed Services, then the first thing that would qualify a telemarketing appointment would be that it was set with the right person. That begs the question, “Who is the right person to meet with at a company?”

The answers is, it depends on the company, the industry and their policies. Generally you don’t want to meet with Office Managers but if your appointment is with a Law Firm or a Medical Clinic then usually those are the ones that really do have the power to review their IT consultant relationships. (more…)