MSP Telemarketing is Proud to announce sponsorship of the CompTIA Breakaway 2010 Channel Event.  We ran into some of the CompTIA employees at the MSPU Boot camp in Dallas, TX. After reviewing what CompTIA offers their members and the breakdown of who attends their Breakaway meetings, we couldn’t resist attending and sponsoring this event.

According to their stats 38% of the attendees will be the President, Owner or Partner of their firm.  So if you’re a vendor or are trying to get some good networking opportunities, then this will be a great event .  Also if you’re looking to get info on the latest IT services offerings then keep in mind that most of the Top IT vendors will be there. (more…)

In our last Blog we went over the numbers and showed why a computer business could afford to pay more for marketing calls to generate more IT appointments.  However, the big Question is why in the world would they want to pay more for it services marketing if they didn’t have to?

We were recently approached by a computer consultant who was using another telemarketing firm that was generating leads for a lower cost than what msp telemarketing was proposing.  My question to this technology services provider was, “ if you already getting sales leads  from the other firm at a lower cost, then why would you be contacting us?”

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Do you have a Trojan horse for selling IT?

Many thousands of years ago Odysseus is said in myths to have devised the stratagem that helped the Greeks defeat the Trojans after 10 years of war.  As legend has it, the Greek Heroes waited inside a Wooden Horse left on the beach.  The Trojans were deceived into taking this Decoy inside their impregnable walls.  Once inside the walls the Heroes were able to open the cities gates and allow the Greek army inside Troy.

In your computer business marketing battle for more managed services clients, are you Marshalling all of your resources and marketing wisdom, like you might if you were fighting  a real war? Or do you have a Trojan Horse in your arsenals that you can plant inside the gates of your computer services prospects?

A few years ago one of our clients was not having success closing some of the prospect that that we had lined up through our IT telemarketing. Many of them had gone through the whole proposal process but they hadn’t been able close any of them.  We proposed something like a Trojan Horse for our computer services marketing client. (more…)

When you show up to most technology sales leads meetings that were generated by IT telemarketing, then you are already up against a competitor that has a huge advantage.

The computer consultants that is already taking care of your prospect’s  technology is entrenched .  You have a sliver of a chance to unseat them.  One marketing computer services client that we have, calls their IT sales meetings  ’wedge’  marketing meetings.   The goal is to wedge yourself in and continue to widen the gap in your competitors weakness in the eyes of your prospect  (more…)

Are people either happy or mad?  Are things either black or white, or are there shades of grey.  Well, we are not going to start considering philosophy in our blogs but some understanding of human psyche might help while marketing computer services.

Understanding the psyche of your prospects is always a good idea, but it is especially important when you’re utilizing  IT sales leads or Technology Telemarketing leads.  This is because the reasoning behind why prospects have set IT sales leads becomes  more when scrutinized when you have a telemarketer pushing to get an appointment set up. (more…)

While I was relating the success that some of our computer services clients have had with our technology sales leads , I received an unusual comment.  “The results that you’re giving me sound anecdotal”, was the comment that a computer consultant hit me with.

After thinking about it for a minute I realized that he meant that not every client we represented was having the same results.  I replied that if every client that we worked with had the same successful marketing results, then it would mean that ‘we’ would have all the keys to making the sales, no matter what the computer consultants’ model or sales process was like.  That would mean that just dealing with MSP Telemarketing for IT telemarketing would be the magic bullet that could guarantee success. (more…)

If you’re a computer services marketing firm then stop fighting over ‘low hanging fruit’! What do we mean by ‘low hanging fruit’?

We are talking about the sales opportunities that come easier to technology firms trying to sell managed services through IT lead generation, which we have referred to as ‘broken’ leads in past blogs.

Broken leads are companies that have reached the boiling point or threshold of pain, when they actually start talking to their friends about their pain points and thereby you might end up getting a referral.Or they might finally respond to one of your post cards that they have been throwing away in the File 13  for months and now it catches their eye, since it’s top of mind. Also, they could actually go online and start searching for computer consultants and click on your pay per click ad or organic search listing.

These are the exact same opportunities that every other computer business is trying to ‘pick’.  There aren’t that many of these types of technology sales leads out there in the first place because most businesses are willing to put up with lots of pain or feel that it’s better to deal with the Devil you know than the Devil you don’t know.
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MSP Telemarketing, which offers marketing for IT companies, is proud to announce that we have partnered with CharTec, a division of ARRC Technologies.

We first became aware of CharTec at an MSPU Boot Camp in Santa Ana, CA several months ago. There we heard Chartec’s Alex Rogers speak about their HaaS (Hardware as a Service) program.  The passion that Alex has about HaaS and the managed services industry as a whole was infectious. (more…)

MSP Telemarketing is pleased to announce that we have partnered with Robin Robins in sponsoring their Technology Marketing Tool Kit boot camps.  We have been watching Robin’s success in marketing computer services over the years and they are now the nation’s premier computer services marketing organization!

Robin primarily helps computer business operators through their Managed Services Marketing Tool Kit.  This marketing tool represent one of the best investments that a computer consultant could make in their business no matter what stage of growth they are in.  (more…)

If you are an IT computer consultants marketing professional, listen. I would like to challenge you to package everything you would like to do. Simply take A la carte services menu and observe as to how you can package them. The reasons abound.

Maybe it’s just to fit your service teams skill sets or what the clients ask for or even geographically related package. Whatever it may be, on most occasions, you can sell more whenever you package it nicely.  Leverage your current computer services with technology platforms and people and fill them with value for simple and easy delivery. Never fluff it up. If you have utilized a managed services platform, chances are high that you have packaged fewer levels for customers to select from. But have you built in the features that people would pay for? To take it a step ahead, think whether you have identified any of the vertical markets that you are strong in or packaged certain things just for them? (more…)