Are You Looking for a Jack of All Trades to Write MSP Blogs?

Are you using MSP blogs as part of your online marketing strategy? This can be a very smart play, especially

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Is The “Cloud Security Readiness Gap” Affecting Your MSP Business?

Every MSP business is currently focusing on creating a culture of security, thanks to the widespread security awareness. All these

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IT Companies Offering Cheap Storage in Their Own Data Centers Are in for a Surprise!

Do you work with one of the IT companies that achieved success by offering cheap on-site storage for clients? While

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How Containers and Virtual Machines Enhance the Virtual Desktop Experience

At one time, virtual machines were the leading option for connecting computers in separate locations for small to medium businesses.

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IT Providers That Don’t Evolve to Marketing Cloud Computing Will Go Extinct!

Some IT providers may be left behind if they don’t educate themselves about marketing cloud computing. During the past decade

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IT Telemarketing Sucess Is Largely A Numbers Game!

One of the first mantras I every heard when I got into IT telemarketing was, “Marketing is a numbers game”. 

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MSPs, Don’t Imprison Your Clients In Long Term Contracts!

One of the basic questions that a computer business owners has to struggle to decide how to handle in their sales and marketing process is how long their managed services contracts should be for. For many different reasons many techs have decided that the ideal length that a agreement should be for is around 3 years. One of the factors driving that decision is that many consultants are offering hardware-as-a-services and they feel that since they are including new hardware that this requires a long term agreement. The big question that still remains though is what is the ideal length of a contract that you should be trying to sell? If you’re doing aggressive IT marketing then this might affect your decision since you need to get a ROI from your investment!

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CALLING MSPs, Getting More than 10 IT Leads A Month?

I talk with over 15 to 30 managed services providers each week.  When I ask how many IT leads they

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Get Off The Merry Go Round Of In-House IT Telemarketing!

We all have some good memories from riding a merry go round at some time in our childhood and perhaps

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Why Should MSPs Keep Their Door Open To IT Vendors?

It occurred to me the other day that every business for the most part has their door open for new opportunities but has closed the door for new IT marketing vendors. I started meditating on this and thought about what would happen if this became a chain reaction through all the markets from the manufactures, wholesalers and retailers. If every marketing department found that the doors for selling to all potential customers had been closed permanently, then this would reverberate through and suddenly nothing would every be sold again.

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