With the recession in full swing and no recovery in sight, it’s time for computer services providers to start targeting outsourcing the full time in-house IT, technology worker.  This is normally the Holy Grail and seen by most computer consultants as a untouchable marketing target.  Telemarketing should lead the way in this effort!

Why is the the perfect time to target the In-house IT workers?  Normally many executives view have internal technology support as non negotiable.  The reasoning is that response time for network downtime is crucial and then that there staff need ‘hand holding’ so they need someone on-site to physically hold their hands on a range of technology issues.  With budgets being cut many executives are starting to rethink this or at least are softening on the idea of cutting in this area. (more…)

The process of handing off a technology telemarketing appointment to a computer consultant needs to be smooth and harmonious.  Many times if the message that the telemarketer leads with on the phone is not pick up by the salesman on the first marketing call; then IT lead generation might not get the ROI your were counting on.

In most cases the managed services salesman wants to begin his presentation by addressing the client’s problems and pains points.  However, this is usually not what the telemarketer discussed with the prospect.  When the telemarketer talks about one thing and the salesman talks about another, this can cause confusion in the prospect’s mind and lead them to the impression that your computer consultants marketing effort is disjointed. (more…)

We just received word from one of the Top Managed Services Providers on  MSP Mentor’s Top 100 list that they had closed their first SALE from a lead that was generated from MSP Telemarketing ’s marketing campaign. (more…)

It’s been said that a good salesman has sex magnetism. I believe it was in, “Think and Grow Rich”. The point we want to address here, that can benefit your computer services marketing sales presentation, is that you should think about client acquisition more like courting a woman.

When you have the woman of your dreams in your sights, you go all out to beat out any other suitors. (more…)