Posts Tagged ‘IT appointment setting’

You must look at your MSP Business with the End in Mind!

Tuesday, July 11th, 2017

MSP BusinessWhen you start your MSP Business many of the challenges you will face can be viewed with a short-term perspective. This means that IT companies literally need to generate enough business to support themselves. The problem with this situation is things that work in the short term to bring sales work against when you attempt to exit the business. What issues are we talking about: how do you keep your books, do you show a profit or loss, do you offer short or long-term contracts and lastly do you take any business you can get or are you picky and select customers with long term viability in desirable industries? (more…)

IT Lead Generation: Education vs. Persuasion

Thursday, June 22nd, 2017

IT lead generationCourting the Client

IT lead generation that secures new customers like a man looking to secure a lifelong mate is going to do better than MSPs who try to go after it like a frat boy on the prowl. Think about it critically: when you realize someone’s trying to persuade you toward their perspective, don’t you automatically throw up mental walls? You don’t want to be tricked into anything; you want to make an informed decision. You want to choose— you don’t want to have your thinking done for you. (more…)

The Best Way to Sell More Managed Services Marketing Agreements Is by Making a Demonstration

Monday, May 29th, 2017

managed services marketingShowing Rather Than Telling

Managed services marketing needs to heed this advice: you’re a better communicator if you show rather than tell. There are a number of reasons for this, chief among them the naturally organic inception of an idea, as opposed to the synthetically abstract ingestion of an idea. One requires passively absorbing; the other requires actively taking in. It’s harder to actively take in than it is to passively absorb, and clients are looking to have a solution handed to them in return for cash, not work. (more…)

Are You Looking for a Jack of All Trades to Write MSP Blogs?

Friday, May 26th, 2017

MSP BlogsAre you using MSP blogs as part of your online marketing strategy? This can be a very smart play, especially if you have experts who can use the blogs to get you ranked highly on search engines. However, many MSP owners try to save money by hiring a jack of all trades who writes their blogs, handles their social media, sends out email blasts, and does their telemarketing.

The danger here is that, while a jack of all trades will save you money in the beginning, it will cost you money in the long run due to lack of results. Just as you would not go to your primary doctor if you needed heart surgery, you should not go to a jack of all trades marketer to write your blogs. Here are some reasons why hiring a specialist just makes sense: (more…)

Google Picks an MSP Marketing Blog Like a Talk Show Picks a Guest!

Thursday, May 25th, 2017

MSP MarketingHave you ever watched a talk show and wonder why they chose a particular person to be up there, talking about a topic of conversation? Do you think that they just took a dart and threw it and it landed on this particular individual? Talk shows are very similar to Google— you do not always know why they select who they do, but behind the scenes, there is a reason for everything. If you’re out of ideas for your MSP marketing blog, take a cue from these talk shows. As an MSP, understanding this can help you be the chosen one, rather than someone sitting in the crowd watching. (more…)

Has Google’s Algorithm Become Immune to Your MSP Blogs?

Wednesday, May 10th, 2017

MSP BlogsIf you’ve been writing and posting MSP blogs for your business for a while now, you know that Google’s algorithm can be a tricky animal. Trying to gauge how to best write your blogs to rank for certain words often feels like a guessing game. You may find one strategy you thought would work fails miserably, yet another tactic reaps tons of response.

Though it’s impossible to always know what Google is looking for and what they will look for in the future, one thing is certain: Google rewards diversity. That means that if you haven’t changed anything in your blog or SEO strategy for a while, it’s likely that their algorithm has started to ignore your business. If you feel your online marketing has started to lose its value, consider making the following changes: (more…)

You Can Overcome the Objection That Your MSP Business Isn’t Local!

Monday, May 8th, 2017

MSP BusinessTo Be Local or Not To Be Local? That’s An IT Question!

It’s generally understood that an MSP business will have more clients when said clients are sourced locally. For the most part, this is true, but at the same time, many MSP owners end up branching out beyond their locality for a variety of reasons, chief among them other MSP offices who become competitive. When another office opens up or there’s already an established MSP solution “on the block,” as it were, it becomes necessary to branch out beyond traditional ranges. Here’s the thing: this doesn’t doom you to losing any marketing battles. (more…)

Expand Your Line Card to Have an Effective MSP Marketing Plan!

Saturday, April 29th, 2017

IT MarketingAs a managed service provider, you’re always looking for ways to stay one step ahead of your competition. The very best MSP marketing professionals will always tell you the importance of finding your niche, of being able to differentiate yourself from all the other service providers that exist in the industry. It’s all about improving your service repertoire in some key areas.

The significant areas where service gains can be made is in the business disaster recovery, remote monitoring and management, uninterruptible power supplies, and wireless access points spaces. When you’re focusing on these areas of your service, you’re going to be able to stand out in a crowded market and make yourself known. (more…)

Are You Using Your Office as an IT Marketing Tool?

Friday, April 28th, 2017

IT MarketingAcquiring New Clients: Keys to Success

There are many different IT marketing approaches you can take toward sourcing new clients. Several primary aspects of sustainably attaining them include:

• Presence
• Reliability
• Preferability


Your IT services solution must be prescient to a certain degree. This means it should be visible. To that end, you’re going to need marketing solutions, and you’ll want to source those solutions from a number of different areas. But one area many fail to consider is basic visibility. You want a well-staffed office that’s easy to see. Prospects who regularly encounter you peripherally will have a place they can source for solutions in the back of their mind when the need arises, meaning just existing in a good location and managing your services visibly can generate clientele over time. This also goes a long way to ensuring your services are reliable. (more…)

How Automation is Changing the Managed Services Marketing Landscape

Thursday, April 27th, 2017

managed services marketingMSPs are seeing more and more managed services become automated, which is helping cut costs dramatically. But providers must overcome the hurdle of upfront automation costs in order to pass savings on to customers. Due to the rising popularity of automation, many MSPs have been forced into a position of either developing their own framework or to license one from an outside developer. Either way, now is a good time to plan for the future of your MSP business, which will include increasingly more automation. (more…)