Recently several of our computer consultants clients have question the benefit of HAAS with CharTec after adding up the cost of the financing.  Below are my thoughts about why HAAS is critical to your marketing success as a computer business owner

How much will the average person pay for a car or home after the financing is added to the cost?

If every one cringed about the financing cost then our society’s spending would shrink and so would the economy.  Like in Mexico where pretty much every one pays for homes and cars with cash and really only rich people buy anything.

Perhaps there could be an argument that that might be a better arrangement, it would also mean there would be less millionaires because there would be less cash blowing around for entrepreneurs to grab.
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Do you have a Trojan horse for selling IT?

Many thousands of years ago Odysseus is said in myths to have devised the stratagem that helped the Greeks defeat the Trojans after 10 years of war.  As legend has it, the Greek Heroes waited inside a Wooden Horse left on the beach.  The Trojans were deceived into taking this Decoy inside their impregnable walls.  Once inside the walls the Heroes were able to open the cities gates and allow the Greek army inside Troy.

In your computer business marketing battle for more managed services clients, are you Marshalling all of your resources and marketing wisdom, like you might if you were fighting  a real war? Or do you have a Trojan Horse in your arsenals that you can plant inside the gates of your computer services prospects?

A few years ago one of our clients was not having success closing some of the prospect that that we had lined up through our IT telemarketing. Many of them had gone through the whole proposal process but they hadn’t been able close any of them.  We proposed something like a Trojan Horse for our computer services marketing client. (more…)

MSP Telemarketing is pleased to announce that Binatech, a computer services marketing firm from Buffalo, NY, has closed their first sale from our IT telemarketing campaign conducted on their behalf.

Mike Haworth the President of Binatech has given us a testimonial on our home page of this website if you want to hear the entire statement, but here is a synopsis:

“Within only 3 weeks we’ve had about 7 appointments booked so far, and so far the quality of the appointments is very good… we closed one of these accounts for an MSP contract for about 2500 per month!” - Mike Haworth, President. (more…)

MSP Telemarketing is proud to announce our first Blog Talk Radio show.  We will be talking about issues that are relevant to computer services marketing  firms.  Our first guest on our very first Radio Show will be Frank Gurnee the Vice President of VAR Channel Sales for CharTec.

Of Course we will be talking about IT lead generation, IT telemarketing and technology telemarketing but well will be focusing on discussing Hardware as a Services or HaaS with CharTec.  This is a new model for marketing for IT that is taking off  and CharTec is the leader in this industry.  (more…)

The Million Dollar question that most computer services marketing providers are asking themselves is: “How can I get more IT sales leads and close more MSP deals faster.”  Well let’’s answer that question by looking to a great success in a different industry.

MBNA America had a meteoric rise to success in the credit card business during the 90’s, due to Affinity Marketing!  I know because I was on their telemarketing team when they became so successful. (more…)

Asking questions is one of the most effective ways to prospect for new computer services clients.  In your IT telemarketing efforts, you should be training your salesmen or appointment setters to ask the prospects the right questions at the right time.  What are the right computer consultants marketing questions?

The first Question that technology telemarketing should ask a decision maker is: “Could I have a moment of you time?”  By asking this question you are complimenting your prospect  by inferring that they are important because you know they are busy.  Asking this question will go against the instincts of most salespeople and marketers but if you follow this advice you will find that most decision makers will agree to give you an initial 30 seconds.  Furthermore, by asking this question you will have gotten your prospects attention and can be confident that they will be listening to you elevator pitch. (more…)

Attitude is everything or at least extremely important in all forms of marketing but when it comes to IT telemarketing it is critical.  Outbound telemarketing for computer consultants is very demanding and there are many pit falls that, if you’re not mentally prepared  for, could lead to failure for you IT lead generation.
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Should Neuro-linguistic programming be used for IT Telemarketing?  What is Neuro-linguistic programming?  It is a technique that was meant to take the style of top Psychiatrists, as in what they say and how they would say to influence their patients.  The theory also claims that by observing eye movements, tones that you can gain insight in the subconscious.

What does NLP even have to do with technology telemarketing?  Well, it’s important to know that by the 80’s many of the scientific tenants that NLP claimed, were rejected by psychotherapy.  The reason we are addressing this subject in our blog is because NLP moved from psychotherapy universe into the business world where it has since gained some ground and has also influenced some technology telemarketing and IT lead generation. (more…)

As an IT automation framework, Kaseya permits IT computer services consultants to proactively maintain, manage and monitor distributed technology infrastructures efficiently, easily and remotely with a single integrated web related platform.

By offering computer consultants an integrated and complete view of environments from the centralized web related management console, the IT automation framework of Kaseya streamlines a scalable and consistent process of managed services. (more…)