When you show up to most technology sales leads meetings that were generated by IT telemarketing, then you are already up against a competitor that has a huge advantage.

The computer consultants that is already taking care of your prospect’s  technology is entrenched .  You have a sliver of a chance to unseat them.  One marketing computer services client that we have, calls their IT sales meetings  ’wedge’  marketing meetings.   The goal is to wedge yourself in and continue to widen the gap in your competitors weakness in the eyes of your prospect  (more…)

It’s interesting that on many of the sales inquiries, we get from computer services provides, we are asked if the fact that we are in Colorado and they are in Kalamazoo would be a problem.  Our IT telemarketing program can be done any where in the United States and Canada right now and we are expanding to other countries next year.

This raises another question which we are not always asked, but what effect does calling from a long distance number have on your technology telemarketing efforts?  Well in some areas calling from a long distance number has little effect.  However, other areas it could be the death knell of IT lead generation because the gatekeeper will automatic think that a long distance number is probably a telemarketing call and screen it a lot harder.  We have solved this problem, when it pops up, by arranging to have our outbound callers to project the right area code they are calling on caller ID. (more…)