Recently several of our computer consultants clients have question the benefit of HAAS with CharTec after adding up the cost of the financing.  Below are my thoughts about why HAAS is critical to your marketing success as a computer business owner

How much will the average person pay for a car or home after the financing is added to the cost?

If every one cringed about the financing cost then our society’s spending would shrink and so would the economy.  Like in Mexico where pretty much every one pays for homes and cars with cash and really only rich people buy anything.

Perhaps there could be an argument that that might be a better arrangement, it would also mean there would be less millionaires because there would be less cash blowing around for entrepreneurs to grab.
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Do you have a Trojan horse for selling IT?

Many thousands of years ago Odysseus is said in myths to have devised the stratagem that helped the Greeks defeat the Trojans after 10 years of war.  As legend has it, the Greek Heroes waited inside a Wooden Horse left on the beach.  The Trojans were deceived into taking this Decoy inside their impregnable walls.  Once inside the walls the Heroes were able to open the cities gates and allow the Greek army inside Troy.

In your computer business marketing battle for more managed services clients, are you Marshalling all of your resources and marketing wisdom, like you might if you were fighting  a real war? Or do you have a Trojan Horse in your arsenals that you can plant inside the gates of your computer services prospects?

A few years ago one of our clients was not having success closing some of the prospect that that we had lined up through our IT telemarketing. Many of them had gone through the whole proposal process but they hadn’t been able close any of them.  We proposed something like a Trojan Horse for our computer services marketing client. (more…)

The first thing that most computer consultants drop the ball on in their marketing efforts is following up on their IT Sales Leads.

Why this is, I am not 100% sure about but it’s probably a mix of several things. If the salesman is also the Owner of the Computer Business then it easy to see how following up on technology sales leads could get lost in all of their other responsibilities.  If the salesman is a real salesman, then it might be the fact that many salesman are weak in details like following  up on marketing calls in the first place or it could be that both the owner or the salesman might be hesitant about following up calls on prospect because they aren’t sure how to do it or if they really should follow up at all. (more…)

If you’re a computer services marketing firm then stop fighting over ‘low hanging fruit’! What do we mean by ‘low hanging fruit’?

We are talking about the sales opportunities that come easier to technology firms trying to sell managed services through IT lead generation, which we have referred to as ‘broken’ leads in past blogs.

Broken leads are companies that have reached the boiling point or threshold of pain, when they actually start talking to their friends about their pain points and thereby you might end up getting a referral.Or they might finally respond to one of your post cards that they have been throwing away in the File 13  for months and now it catches their eye, since it’s top of mind. Also, they could actually go online and start searching for computer consultants and click on your pay per click ad or organic search listing.

These are the exact same opportunities that every other computer business is trying to ‘pick’.  There aren’t that many of these types of technology sales leads out there in the first place because most businesses are willing to put up with lots of pain or feel that it’s better to deal with the Devil you know than the Devil you don’t know.
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MSP Telemarketing is pleased to announce that Binatech, a computer services marketing firm from Buffalo, NY, has closed their first sale from our IT telemarketing campaign conducted on their behalf.

Mike Haworth the President of Binatech has given us a testimonial on our home page of this website if you want to hear the entire statement, but here is a synopsis:

“Within only 3 weeks we’ve had about 7 appointments booked so far, and so far the quality of the appointments is very good… we closed one of these accounts for an MSP contract for about 2500 per month!” - Mike Haworth, President. (more…)

MSP Telemarketing is pleased to announce that we have partnered with Robin Robins in sponsoring their Technology Marketing Tool Kit boot camps.  We have been watching Robin’s success in marketing computer services over the years and they are now the nation’s premier computer services marketing organization!

Robin primarily helps computer business operators through their Managed Services Marketing Tool Kit.  This marketing tool represent one of the best investments that a computer consultant could make in their business no matter what stage of growth they are in.  (more…)

The common logic of  managed services providers has taken the industry further into the direction of marketing more unlimited services for IT sales.  While this is a good idea, there may be another strategy that most have missed out on and at the same time is what has caused many computer services marketing firms to lose technology sales without knowing why.  This new direction flies in the face of the common wisdom and that is why I think for the few that latch on to this new marketing strategy, they will be at the front line of innovation in MSP marketing.  This new concept can also boast your IT lead generation with a new telemarketing message that will drive more leads. (more…)

In today’s ever-changing and complex high tech environments, Synergy delivers complete technology solutions “synergistic-ally”.  It includes diverse areas such as help desk, infrastructure management and on-site support.

In the present scenario, computer consultants require relationships with a whole host of IT solutions providers, each offering their own area of functionality in a specialized area. (more…)