It’s been said that a good salesman has sex magnetism. I believe it was in, “Think and Grow Rich”. The point we want to address here, that can benefit your computer services marketing sales presentation, is that you should think about client acquisition more like courting a woman.

When you have the woman of your dreams in your sights, you go all out to beat out any other suitors. (more…)

Whether you have just opened up shop as a new computer consultant and are looking to begin marketing managed services or have an established managed services offering in place, we can all use more help in the single most difficult area of our business, sales and marketing.

Managed Services Provider University is a solid marketing professional that has the experience to help you stream line your sales process, no matter what stage of development your currently at. (more…)

So you’re thinking of technology telemarketing  for your managed services offerings as part of your overall marketing effort; but you personally hate to get telemarketing calls and avoid telemarketers like the plague.  You might be asking yourself if you would be doing something hypocritical, or you might be thinking that since you don’t personally respond to telemarketing offers that it just might not be an effective marketing strategy. (more…)

So you just finished your polished managed services presentation in line with your marketing blueprint.  Now your prospect has inquired about your pricing and asked for a proposal.

That should be music to the average computer consultant’s ears, but for many consultants it’s just the beginning of a long and protracted battle with the prospect to get the information needed for the proposal.  Which raises the question, When is the best time to present a proposal to the client and how do you go about getting the information?
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Or, don’t sell the steak, sell the sizzle!

Many computer consultants are trained to sell managed services through a cost analysis, aka ‘the steak’.  Many times this is a good approach but consider adding a new technique to your sales ‘bag of tricks’.

Why not also sell the ’sizzle’ of the steak and the aroma, and make the prospect’s mouth start  to salivate. If you can get your prospect to begin to visualize the benefits of managed services then you are much closer to selling them on your computer consultant marketing contract. (more…)