Imagine that you have kick started your IT lead generation campaign, but you don’t believe you have gotten off to a Great start. You have received a few good leads that look promising, but haven’t bagged any sales. Your first instinct is to pull back on the IT telemarketing until the sales convert from the existing leads.

This could be a costly mistake!

Recently one of our existing IT clients started their marketing program back  after stopping their telemarketing campaign. We started technology telemarketing on the prospect that had indicated we should call them back. One lead was past the date that we were supposed to call them, but this was in the time period when the telemarketing had been on ‘hold’.

While we were attempting to contact the IT manager, who wanted us to call him back to propose the BDR solution, we discovered that he had quit and left the company. We immediately started trying to reach the Owner to try to pitch them on considering outsourcing instead of hiring another IT person in-house.

Don’t run your telemarketing campaigns like a Yo-Yo, stopping and starting, up and down and on and off. (more…)

“Just cancel our IT appointment!” - If you’re calling to confirm your appointments the day of your technology marketing meeting, then you’re probably hearing those word more often. When this happens the first thought that comes to your mind is that telemarketing must have set a bogus lead.

This could be false cause, let’s consider if we should confirm managed services leads or not and if so when. Should we jump to the conclusion that because you called to confirm an appointment the day of the meeting or the day before and the prospect cancels your meeting, that telemarketing set up a bad lead? (more…)

If you ask most computer consultant marketing people what the sales cycle is on a typical managed services opportunity; they would probably say that it can range between three to six months.  This would be the correct answer, according to most IT industry standards.

However, what if we told you that a managed services firm closed a sale, with a signed contract and check in hand ,with in two weeks?  The clock on this time frame started from the first technology telemarketing appointment to the final meeting, when the salesman received the contract.  Furthermore, the prospect had been completely happy with their technology consultant right up until the first meeting with our client took place.

What does a vertical market have to do with this scenario? (more…)

MSP Telemarketing is always preaching to computer consultants that they need to be more flexible in their marketing and terms.  Some managed services providers have stiff setup fees and even require large investments in additional technology before they will take on a new client.  Also, they often require long term commitments from their clients as well.

Therefore, we have taken our own advice and now have lowered our setup fee to get a telemarketing campaign going from $1500 to only $900.00 and we have lowered the min number of leads that you must prepay from 10 in advance to only 5 in advance. (more…)

It is legend that IBM used to literally take every one in their computer consulting firm to marketing meetings.  Of course in the beginning this IT firm was not that large; but they wanted to put on an impression of being a much larger technology firm.

So how many people should you take on your sales calls to managed services prospects? (more…)

The 300 pound Elephant in the room on every marketing call you make to pitch managed services is, the learning curve.

Every company that you meet with already has something in place to handle their technology.  Whether they have another computer consultant in place or not.

As we have stated, every company usually has a very high threshold for pain when it comes to dealing with problems that arises from their vendors especially IT Providers. (more…)

We just received word from one of the Top Managed Services Providers on  MSP Mentor’s Top 100 list that they had closed their first SALE from a lead that was generated from MSP Telemarketing ’s marketing campaign. (more…)

We are happy to report that Andrew D’Arata from Cenetric called us a few days ago to report some good news from their first engagement with MSP Telemarketing.

Andy reported that Cenetric had just SIGNED the first managed services client  from our telemarketing campaign, for around $1500 per month!  He also mentioned that there were still 3 or 4 decent prospect that he had the potential of closing. (more…)

Computer Consultant Marketing Tips

Here we go with some more helpful tips on improving your managed services marketing presentation.  The goal is to penetrate the shield prospects often put up during the sales meeting, that this is just informational and they’re really not going to change anything.

You want to get them actively thinking about how much better your service really will be.  One area you can exploit, which is a common area of weakness, is the LACK of documentation on most computer networks.
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There is no question that the competition for managed services marketing is heating up, as more break-fix consultants enter the managed service marketing space and new MSP’s start up. Now more then ever, Managed Services Providers need to stand out from the crowd and differentiate themselves. One area you can think about improving is your presentation. (more…)