SMB Nation is hosting  a marketing event in Las Vegas on Oct 22nd through 24rd that  will be a good opportunity for IT vendors and computer business owners to network and learn about new developments in the managed services space!  There is an astounding array of speakers lined up who have powerful information to share with you on how you can improve and grow your business.  It’s being held at the The Flamingo Hotel and Casino and we be a great place to mix business with pleasure! However, you might be wondering who is SMB Nation and why should I go to there event? (more…)

I have been standing on my soap box for a while preaching to managed services providers what they should be doing differently in their marketing to achieve better results.  It’s a bitter pill to hear criticism about your marketing and painful to even think about making any changes… In a perfect world we could always do everything the same, while the world around us constantly changes.  I guess that’s what it was like in the movie “Time Machine”, when the protagonists would pull his level to go forward in time and see the world changing around him drastically, while he remained the same.  So I had fallen into the exact same mind set as many of you out there in the computer consultant industry.  Or even worse I was telling everyone else to change and I wasn’t willing to make any changes myself….  However, I can proudly announce that we have finally drank our own Kool-Aid about IT lead generation!

Drink Your Own Kool-Aid!

Well exactly what  have we been preaching that everybody else should change that we were not willing implement ourselves?  The first thing that comes to my mind that we have been suggesting to computer repair firms is that they should be willing to make a ‘No Risk Offer”, meaning that they should make a solid money back guarantee for the first 30 days of their agreement.  In fact, I can testify that the technology firms that were running our IT sales leads and actually took this advice, directly benefited their bottom line and never actually had any risk. (more…)

When you’re playing Poker you are stuck with the cards you’re dealt.  When your hand is called, you have to lay down and expose what cards you have as compared with your contender.  If you’re unlucky and get dealt only bad cards… then you lose.  Of course, when there is money on the line they call this gambling because you’re taking a chance on losing  your hard earned cash.  What if you could stack your deck, what if cheating was Legal?  While you can’t preselect the cards you want to play with in Poker game you can, however, when you’re putting together a managed services offer to begin marketing.

It feels like a poker game!

I make this comparison, because that’s how it feels when you’re in a prospect’s office or conference room, that you found from an IT sales leads campaign, and you are trying to find out what their technology situation is so you can offer something they don’t have or that you can do better.  The prospects always seem to have a poker face and can be very guarded about what level of services they have, who they deal with and what prices they pay.  (more…)

When you show up to most technology sales leads meetings that were generated by IT telemarketing, then you are already up against a competitor that has a huge advantage.

The computer consultants that is already taking care of your prospect’s  technology is entrenched .  You have a sliver of a chance to unseat them.  One marketing computer services client that we have, calls their IT sales meetings  ’wedge’  marketing meetings.   The goal is to wedge yourself in and continue to widen the gap in your competitors weakness in the eyes of your prospect  (more…)

Are people either happy or mad?  Are things either black or white, or are there shades of grey.  Well, we are not going to start considering philosophy in our blogs but some understanding of human psyche might help while marketing computer services.

Understanding the psyche of your prospects is always a good idea, but it is especially important when you’re utilizing  IT sales leads or Technology Telemarketing leads.  This is because the reasoning behind why prospects have set IT sales leads becomes  more when scrutinized when you have a telemarketer pushing to get an appointment set up. (more…)

The first thing that most computer consultants drop the ball on in their marketing efforts is following up on their IT Sales Leads.

Why this is, I am not 100% sure about but it’s probably a mix of several things. If the salesman is also the Owner of the Computer Business then it easy to see how following up on technology sales leads could get lost in all of their other responsibilities.  If the salesman is a real salesman, then it might be the fact that many salesman are weak in details like following  up on marketing calls in the first place or it could be that both the owner or the salesman might be hesitant about following up calls on prospect because they aren’t sure how to do it or if they really should follow up at all. (more…)

While I was relating the success that some of our computer services clients have had with our technology sales leads , I received an unusual comment.  “The results that you’re giving me sound anecdotal”, was the comment that a computer consultant hit me with.

After thinking about it for a minute I realized that he meant that not every client we represented was having the same results.  I replied that if every client that we worked with had the same successful marketing results, then it would mean that ‘we’ would have all the keys to making the sales, no matter what the computer consultants’ model or sales process was like.  That would mean that just dealing with MSP Telemarketing for IT telemarketing would be the magic bullet that could guarantee success. (more…)

If you’re a computer services marketing firm then stop fighting over ‘low hanging fruit’! What do we mean by ‘low hanging fruit’?

We are talking about the sales opportunities that come easier to technology firms trying to sell managed services through IT lead generation, which we have referred to as ‘broken’ leads in past blogs.

Broken leads are companies that have reached the boiling point or threshold of pain, when they actually start talking to their friends about their pain points and thereby you might end up getting a referral.Or they might finally respond to one of your post cards that they have been throwing away in the File 13  for months and now it catches their eye, since it’s top of mind. Also, they could actually go online and start searching for computer consultants and click on your pay per click ad or organic search listing.

These are the exact same opportunities that every other computer business is trying to ‘pick’.  There aren’t that many of these types of technology sales leads out there in the first place because most businesses are willing to put up with lots of pain or feel that it’s better to deal with the Devil you know than the Devil you don’t know.
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MSP Telemarketing, which offers marketing for IT companies, is proud to announce that we have partnered with CharTec, a division of ARRC Technologies.

We first became aware of CharTec at an MSPU Boot Camp in Santa Ana, CA several months ago. There we heard Chartec’s Alex Rogers speak about their HaaS (Hardware as a Service) program.  The passion that Alex has about HaaS and the managed services industry as a whole was infectious. (more…)

MSP Telemarketing is proud to announce our first Blog Talk Radio show.  We will be talking about issues that are relevant to computer services marketing  firms.  Our first guest on our very first Radio Show will be Frank Gurnee the Vice President of VAR Channel Sales for CharTec.

Of Course we will be talking about IT lead generation, IT telemarketing and technology telemarketing but well will be focusing on discussing Hardware as a Services or HaaS with CharTec.  This is a new model for marketing for IT that is taking off  and CharTec is the leader in this industry.  (more…)