Many computer business owners who had discussed their marketing plans with me in the past, have always gotten around to asking me which of the several sales marketing and sales coaching plans they should sign up with.  As you probably know there are several out there from the  www.TechnologyMarketingToolKit.com with Robin Robins, MSPU’s website for sales training or TruMethods sales coaching by Gary Pica.  These are just a few of the Top ones but there are even more out there that can make choosing very difficult.

I will begin answering this question by telling a story about a computer consultant I recently had this conversation with.  It started out with him telling me how he had used every one of the services that MSPU offers; but that he started to wonder if all the money he was spending  was worth it.  He seemed to be convincing himself to cancel his services with MSPU.  I really had nothing to say and was trying to listen and learn a thing or two. (more…)

We are pround to announce that MSP Telemarketing’s  Director, John Black, will be joining MSPU Kate Hunt in an up coming webinar.  We will be addressing the subject “Setting Expectation for Telemarketing”.  The webinar will take place March 9th from 5PM to 6PM.  If you have an interested in takeing part in this webinar then get the full details at the MSPU Website. (more…)

MSP Telemarketing is proud to host a FREE Event in March for computer business owners in Houston, TX.  The key speaker will be Brian Freistat from CharTec who will be talking about the new and exciting services offering called HAAS or Hardware as a service.  John Black with MSP Telemarketing will be addressing the group on Telemarketing Strategies that can help computer consultants get more success from telemarketing by avoiding some pitfall that most IT services marketing firms make. (more…)

In our last Blog we went over the numbers and showed why a computer business could afford to pay more for marketing calls to generate more IT appointments.  However, the big Question is why in the world would they want to pay more for it services marketing if they didn’t have to?

We were recently approached by a computer consultant who was using another telemarketing firm that was generating leads for a lower cost than what msp telemarketing was proposing.  My question to this technology services provider was, “ if you already getting sales leads  from the other firm at a lower cost, then why would you be contacting us?”

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“We can’t afford you” this is the most common objection we hear from computer business owners about spending money on an it call center.  As we have discussed before, many decide telemarketing is not an option for them or try a lower priced or cheaper solution.   Many times they get what they pay for, which is no results at all.  Some times a few come back to us; but most end in the telemarketing graveyard.

We believe that many computer consultants are looking at IT Lead Generation cost upside down!

The first thing we want to point out in regards to an IT consultant judging their marketing budget is not to be short sighted.   The reality is that most of our clients and probably the entire industry is that you will retain most of your msp clients for a long time.  One client told us that they had a 99% retention of their msp clients they got from our telemarketing efforts. (more…)

From my experience of data loss and recovery, irrespective of whether it is a system failure, catastrophic disaster or virus, data is always at high risk.  Cornerstone has finally offered a better option  to the BDR backup system.  This offering will give computer consultants a better shot at reaching more prospects though their marketing.  Bottom line, Cornerstone’s technology is a hardware solutions that can backup both Windows Servers and Linux Servers!
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We have discussed why it is so important to have a vertical market to target when you marketing your computer consultant business.

Of Course, if you’re fortune enough to already have a vertical market, then you can stop reading now.  However, most managed services providers don’t have at least three clients in the same industry. 

Your first step, in building a vertical marketing, would be to look at your existing client base and see which industries you would like to have more clients in.  (more…)

MSP Telemarketing is always preaching to computer consultants that they need to be more flexible in their marketing and terms.  Some managed services providers have stiff setup fees and even require large investments in additional technology before they will take on a new client.  Also, they often require long term commitments from their clients as well.

Therefore, we have taken our own advice and now have lowered our setup fee to get a telemarketing campaign going from $1500 to only $900.00 and we have lowered the min number of leads that you must prepay from 10 in advance to only 5 in advance. (more…)

We are happy to report that Andrew D’Arata from Cenetric called us a few days ago to report some good news from their first engagement with MSP Telemarketing.

Andy reported that Cenetric had just SIGNED the first managed services client  from our telemarketing campaign, for around $1500 per month!  He also mentioned that there were still 3 or 4 decent prospect that he had the potential of closing. (more…)

When you’re marketing your managed services concept you can’t just focus on the presentation. You need to focus on the deliverables / business model as well.

Managed services marketing providers who want to remain state-of-the-art in their data back up offerings should add software from Acronis to their software ‘toolbox’. (more…)