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	<title>MSP Telemarketing Service</title>
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	<link>http://msptelemarketing.com</link>
	<description>Telemarketing and Lead Generation For Technology Providers and Computer Consultants</description>
	<pubDate>Mon, 19 Dec 2011 15:49:45 +0000</pubDate>
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		<title>Can A New PSA Tool Help Sell IT Directors?</title>
		<link>http://msptelemarketing.com/2011/12/new-tool-for-selling-the-it-director/</link>
		<comments>http://msptelemarketing.com/2011/12/new-tool-for-selling-the-it-director/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 15:49:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[msp leads]]></category>

		<category><![CDATA[msp marketing]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2793</guid>
		<description><![CDATA[Computer consultants that want to grow their businesses through it services marketing face a serious barrier to achieving that goal.  The problem is that the vast majority of the companies in the market have in-house IT departments.

There are still a cadre of services that could profitably be sold to these firms like server management.  However, none of these proposals usually ever see the light of day because these decisions are pocket vetoed by the IT Director who puts them in File 13.]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/12/new-tool-for-selling-the-it-director/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s The Missing &#8216;Piece&#8217; for IT Services Marketing?</title>
		<link>http://msptelemarketing.com/2011/12/whats-the-missing-piece-for-it-services-marketing/</link>
		<comments>http://msptelemarketing.com/2011/12/whats-the-missing-piece-for-it-services-marketing/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 01:27:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[msp leads]]></category>

		<category><![CDATA[MSP Mentor]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2626</guid>
		<description><![CDATA[I think the grandiose goal of many computer business owners is to grow their business to amazing heights so they can push their competitors out of business and establish a near monopoly that spreads all over the country!  Well maybe they don&#8217;t all want to get that big, but at least they want to grow [...]]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/12/whats-the-missing-piece-for-it-services-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The BDR Titans Are Under Attack From The Olympians!</title>
		<link>http://msptelemarketing.com/2011/11/the-bdr-titans-are-under-attack-from-the-olympians/</link>
		<comments>http://msptelemarketing.com/2011/11/the-bdr-titans-are-under-attack-from-the-olympians/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 01:58:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[BDR]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[data backup]]></category>

		<category><![CDATA[Diaster recovery]]></category>

		<category><![CDATA[ecoast sales]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[marketing IT services]]></category>

		<category><![CDATA[msp leads]]></category>

		<category><![CDATA[msp marketing]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2698</guid>
		<description><![CDATA[In the Greek legends the Titans ruled supreme until Cronus became fearful he would lose power and started making some bad decisions, namely eating his children.  It was foretold through a muse that one of his children would seize power from him and the rest of the Titans.  Perhaps this became a self fulfilling prophecy but either way Zeus lead the Olympians into battle and defeated the Titans, banishing them to Tartarus.  The message here is that if you're on Top then you have to be very careful because there is always someone gunning for your position from behind.  In the case of the data backup world the current Titan is under attack from the new Olympians on the block, Axcient!]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/11/the-bdr-titans-are-under-attack-from-the-olympians/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is Every Testimonial Just A Snake Oil Salesman&#8217;s Hoax?</title>
		<link>http://msptelemarketing.com/2011/11/is-every-testimonial-just-a-snake-oil-salesmans-hoax/</link>
		<comments>http://msptelemarketing.com/2011/11/is-every-testimonial-just-a-snake-oil-salesmans-hoax/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 05:13:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2704</guid>
		<description><![CDATA[We have probably all seen some movie or TV show where there is either a tent revival flim flam man or a traveling snake oil sales man that puts on a hoax by having a grifter pretend they were cured by either the healing or the elixir.  Perhaps the grifter dramatically stands up out of their wheel chair or releases their crutches and exclaims, "I Can Walk!"  When other people watching the show see how this person was miraculously healed then they start forking over their money to the matchstick men.  Many people today are skeptics because of all the scams going on and I think computer business owners are even more cynical than most about any IT marketing claims they are presented with as evidence that they should buy some service.  I often hear computer consultants say that it doesn't matter how many case studies, testimonials or references they see, they won't believe it until they experience it for themselves.  What type of evidence should suffice before moving forward with a marketing decision?]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/11/is-every-testimonial-just-a-snake-oil-salesmans-hoax/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Axcient Has Built A Better Data Backup Mouse Trap!</title>
		<link>http://msptelemarketing.com/2011/11/axcient-has-built-a-better-data-backup-mouse-trap/</link>
		<comments>http://msptelemarketing.com/2011/11/axcient-has-built-a-better-data-backup-mouse-trap/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 15:32:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Managed Services Provider Operational Tips]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[data backup]]></category>

		<category><![CDATA[disaster recover]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[msp leads]]></category>

		<category><![CDATA[msp marketing]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2681</guid>
		<description><![CDATA[I have been watching what the disaster recovery industry has been offering in the market place for over 10 years.  I have seen how the industry has evolved from the early days when computer consultants would fasten together their own data backup solutions with duct tape and bailing wire to the point when the first products where offered by IT Vendors through the channel.   For much of this history there has been relatively little technology advancement as many vendors would simply 'borrow' their core technology and the only enhancements they would make was to with their sales and marketing.  However, this is all about to change as a new disaster recovery juggernaut has entered the fray and has awakened this sleepy industry from it's doldrums.  Axcient has literally built a better mouse trap and outdone their competitors at every level but how can this impact your IT marketing?]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/11/axcient-has-built-a-better-data-backup-mouse-trap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Tricks Amazement Ends When The Secret Is Revealed!</title>
		<link>http://msptelemarketing.com/2011/11/a-tricks-amazment-ends-when-the-secret-is-revealed/</link>
		<comments>http://msptelemarketing.com/2011/11/a-tricks-amazment-ends-when-the-secret-is-revealed/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 15:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[msp leads]]></category>

		<category><![CDATA[msp marketing]]></category>

		<category><![CDATA[MSP Mentor]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2665</guid>
		<description><![CDATA[I once heard a famous magician explain to someone that was pestering him for his secrets that if did reveal the secrets to his prestidigitation then they would no longer be amazing.  In fact in the very instant the information would be conveyed suddenly the formerly enraptured audience would consider the tricks very common place [...]]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/11/a-tricks-amazment-ends-when-the-secret-is-revealed/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Somebody Poisoned The IT Marketing Water Well!</title>
		<link>http://msptelemarketing.com/2011/11/somebody-poisoned-the-it-marketing-water-well/</link>
		<comments>http://msptelemarketing.com/2011/11/somebody-poisoned-the-it-marketing-water-well/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 16:09:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[msp marketing]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2652</guid>
		<description><![CDATA[It was once a wartime strategy to stealthily poison your enemies water supply at it's source and thereby defeat your adversaries without having to fire a shot.  Later this term was used for another type of battle that was fought with words instead of weapons and that was debating.  You could proverbial poison the well of ideas of your opponent by making false claims or ad hominem attacks about them and turning everybody away from their beliefs.  This is exactly what has happened to the concept of using outsourced telemarketing to help grow a computer business.  Some IT companies have tried telemarketing and failed so they are spreading vitriolic poison around the industry.  The real issue to consider is if the isolated experiences of these people should cause every other technology firm to rule out using telemarketing for IT marketing.  Another question that's worth considering is what might be the root cause of  those failures that have caused so much consternation?
]]></description>
		<wfw:commentRss>http://msptelemarketing.com/2011/11/somebody-poisoned-the-it-marketing-water-well/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Overcoming The, &#8220;If It Aint Broke Don&#8217;t Fix It&#8221; Objection!</title>
		<link>http://msptelemarketing.com/2011/10/overcoming-the-if-it-aint-broke-dont-fix-it-objection/</link>
		<comments>http://msptelemarketing.com/2011/10/overcoming-the-if-it-aint-broke-dont-fix-it-objection/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 20:17:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2604</guid>
		<description><![CDATA[If you have ever spent any time in your career making cold calls for some product or service then you can probably remember hearing the most common objection to doing any thing new, "If It Ain't Broke Then Don't Fix It."   It seems like this objection comes up even more often when you're marketing anything new with IT services.  It's amazing how pervasive this phrase has spread among professional business owners and on the surface it's seems the logic behind this old saying is pretty air tight.  After All if some product you have or concept is still working then why on earth would you ever spend any time trying to fix it?

 However things are not always what they seems and this is very much the case when it comes to dealing with people who are entrenched with this so-called logic.  If this reasoning is invalid then why has it spread so far and wide like a contagion among managers and businesses owners?  Understanding how to over come this objection could help you dramatically improve your IT services marketing efforts!



]]></description>
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		</item>
		<item>
		<title>How To Close On Prospects With A Bad Bedside Manner!</title>
		<link>http://msptelemarketing.com/2011/10/how-to-close-on-prospects-with-a-bad-bedside-manner/</link>
		<comments>http://msptelemarketing.com/2011/10/how-to-close-on-prospects-with-a-bad-bedside-manner/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 15:11:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[Outsourced Sales]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2596</guid>
		<description><![CDATA[If you have ever pick up the phone to make some cold calls for your computer business then you have probably made contact with tons of people that were rude.   They will hang up on you or try to rush you through your presentation by saying, "Get to the point".  Sometimes you might think that these people just woke up on the wrong side of the bed.  Many conclude that there are some people that you just can't sale and so the goals is to just keep calling until you reach someone that is in a good mood.  However, is it possible to transform someone that seems to have a bad bedside manner magically into a Pollyanna that is positive and chipper?  If this is possible then it would mean that you could make far less calls and get more IT sales leads.]]></description>
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		</item>
		<item>
		<title>Sales Gunslinger For Hire To Represent MSPs!</title>
		<link>http://msptelemarketing.com/2011/10/sales-gunslinger-for-hire-to-represent-msps/</link>
		<comments>http://msptelemarketing.com/2011/10/sales-gunslinger-for-hire-to-represent-msps/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 17:41:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Outsourced Sales]]></category>

		<category><![CDATA[computer business marketing]]></category>

		<category><![CDATA[computer consultant marketing]]></category>

		<category><![CDATA[computer services marketing]]></category>

		<category><![CDATA[IT appointment setting]]></category>

		<category><![CDATA[IT lead generation]]></category>

		<category><![CDATA[IT marketing]]></category>

		<category><![CDATA[IT sales leads]]></category>

		<category><![CDATA[it services marketing]]></category>

		<category><![CDATA[IT telemarketing]]></category>

		<category><![CDATA[managed services marketing]]></category>

		<category><![CDATA[marketing for it]]></category>

		<category><![CDATA[marketing IT]]></category>

		<category><![CDATA[Outsourced marketing]]></category>

		<category><![CDATA[technology sales leads]]></category>

		<category><![CDATA[technology telemarketing]]></category>

		<guid isPermaLink="false">http://msptelemarketing.com/?p=2630</guid>
		<description><![CDATA[In the old west if the local towns people had a problem with rustlers or land barons using machiavellian tactics to intimidate them, then all they had to do was call in a Gunslinger for hire to help vanquish the rapscallions.  Well at least that's how it worked in the old west that Hollywood portrays in the movies.  Normally none of the local people had any skill at handling a pistol in a gunfight and this is why they had to turn to a hired gun.  This is the same situation that many computer business owners are  faced with when it comes to selling managed services.  ]]></description>
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