MSP Telemarketing is proud to announce our first Blog Talk Radio show.  We will be talking about issues that are relevant to computer services marketing  firms.  Our first guest on our very first Radio Show will be Frank Gurnee the Vice President of VAR Channel Sales for CharTec.

Of Course we will be talking about IT lead generation, IT telemarketing and technology telemarketing but well will be focusing on discussing Hardware as a Services or HaaS with CharTec.  This is a new model for marketing for IT that is taking off  and CharTec is the leader in this industry.  (more…)

If you are an IT computer consultants marketing professional, listen. I would like to challenge you to package everything you would like to do. Simply take A la carte services menu and observe as to how you can package them. The reasons abound.

Maybe it’s just to fit your service teams skill sets or what the clients ask for or even geographically related package. Whatever it may be, on most occasions, you can sell more whenever you package it nicely.  Leverage your current computer services with technology platforms and people and fill them with value for simple and easy delivery. Never fluff it up. If you have utilized a managed services platform, chances are high that you have packaged fewer levels for customers to select from. But have you built in the features that people would pay for? To take it a step ahead, think whether you have identified any of the vertical markets that you are strong in or packaged certain things just for them? (more…)

We recently got a call from one of our computer services clients about our marketing campaign.  He was updating us on the progress that one of our IT sales leads had made. He had gotten his third meeting set up for the assessment and was informing us that he felt very confident that he was going to make the sale.  That was when he hit us with even better news!
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The common logic of  managed services providers has taken the industry further into the direction of marketing more unlimited services for IT sales.  While this is a good idea, there may be another strategy that most have missed out on and at the same time is what has caused many computer services marketing firms to lose technology sales without knowing why.  This new direction flies in the face of the common wisdom and that is why I think for the few that latch on to this new marketing strategy, they will be at the front line of innovation in MSP marketing.  This new concept can also boast your IT lead generation with a new telemarketing message that will drive more leads. (more…)

The Million Dollar question that most computer services marketing providers are asking themselves is: “How can I get more IT sales leads and close more MSP deals faster.”  Well let’’s answer that question by looking to a great success in a different industry.

MBNA America had a meteoric rise to success in the credit card business during the 90’s, due to Affinity Marketing!  I know because I was on their telemarketing team when they became so successful. (more…)

Imagine that you have kick started your IT lead generation campaign, but you don’t believe you have gotten off to a Great start. You have received a few good leads that look promising, but haven’t bagged any sales. Your first instinct is to pull back on the IT telemarketing until the sales convert from the existing leads.

This could be a costly mistake!

Recently one of our existing IT clients started their marketing program back  after stopping their telemarketing campaign. We started technology telemarketing on the prospect that had indicated we should call them back. One lead was past the date that we were supposed to call them, but this was in the time period when the telemarketing had been on ‘hold’.

While we were attempting to contact the IT manager, who wanted us to call him back to propose the BDR solution, we discovered that he had quit and left the company. We immediately started trying to reach the Owner to try to pitch them on considering outsourcing instead of hiring another IT person in-house.

Don’t run your telemarketing campaigns like a Yo-Yo, stopping and starting, up and down and on and off. (more…)

It’s interesting that on many of the sales inquiries, we get from computer services provides, we are asked if the fact that we are in Colorado and they are in Kalamazoo would be a problem.  Our IT telemarketing program can be done any where in the United States and Canada right now and we are expanding to other countries next year.

This raises another question which we are not always asked, but what effect does calling from a long distance number have on your technology telemarketing efforts?  Well in some areas calling from a long distance number has little effect.  However, other areas it could be the death knell of IT lead generation because the gatekeeper will automatic think that a long distance number is probably a telemarketing call and screen it a lot harder.  We have solved this problem, when it pops up, by arranging to have our outbound callers to project the right area code they are calling on caller ID. (more…)

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There are only so many books that come along that really have a powerful impact in the computer services marketing world and last the ages.  THINK AND GROW RICH is one of those books.  It’s not just another Cheering booking telling you, “You can do it”.  Rather Napoleon Hill gives specific direction taken from some of the most successful people of our times.

What is so intriguing is that this book delves into the subconscious mind and discusses how you can achieve a mindset for success.  The understanding that you need to truly have a burning desire for something before you can achieve it,  is one of the main points a have personally used from this book.  What  is really exciting is that this book goes into detail about Napoleon’s theories on how to influence your subconscious mind,  on your quest for Riches.

This book also helps you realize that you have to protect your positive mental attitude from the negative thoughts and influences of other ‘doubters’.

I highly recommend this book for computers services marketingbecause it can help you achieve the mental attitude you need to be successful.  It is also extremely helpful for IT telemarketing and technology telemarketing. I have personally used many of the principals outlined in this book to achieve unheard of success in setting appointments.

Recently Alex Rogers from CharTec mentioned THINK AND GROW RICH in his presentation at an MSPU boot camp.  He said that this book was one of the tools that helped him go from being a computer geek at a computer store to owning a successful managed servicesfirm and now launching his Hardware as a Service division to take on DELL!

Don’t waste one more second, run out to your local or online book seller and grab a copy and start ‘Thinking’ your way to success.

It’s been two months since you paid a telemarketing company to start generating IT leads for your computer services marketing campaign.  You haven’t heard anything from them and not one appointment has been sent your way! Now you realize that you find your self in the IT telemarketing “Graveyard”.

Most managed services providers that have tried outsourcing IT lead generation have been burned and ended up in what we like to call the telemarketing graveyard.  In most cases they have never gotten even one lead or appointment with a decision maker. (more…)